Bill Sweetman Announces New Consulting Venture, Name Ninja


Name Ninja logoLast month, Bill Sweetman  announced his departure from YummyNames and Tucows, and he informed us that he would be starting a new domain consulting business. At the time of his announcement, Sweetman  didn’t offer many details about his venture, but in a press release that was distributed to me this morning, we now know it’s called Name Ninja, and it has a unique tagline, “lethal domain name consulting.”

It appears that Name Ninja’s focus will primarily be on gTLD domain names, but the firm will also provide a variety of other domain industry consulting services.  “With the massive expansion of the Internet namespace due to the upcoming rollout of hundreds of new generic Top-Level Domains (gTLDs), the global demand for expert domain name advice and strategy is going to explode,” predicted Sweetman.

The company will offer services like domain acquisition, brand protection, domain name sales, and it looks like just about all other services related to domain names. Sweetman’s expertise was gained from his experience at Tucows, a publicly traded company with a focus on domain names.

I understand Sweetman will be attending the TRAFFIC conference, and if you’d like to make an appointment with him, you can reach out to him via his Name Ninja website.

Full press release details:

Toronto, Ontario, May 23, 2013 – After resigning from his vice president’s role at Tucows to pursue his passion for domain name strategy, respected domain name expert Bill Sweetman has unveiled Name Ninja (, a boutique domain name consulting firm that officially launches today.

“With the massive expansion of the Internet namespace due to the upcoming rollout of hundreds of new generic Top-Level Domains (gTLDs), the global demand for expert domain name advice and strategy is going to explode,” predicts Bill Sweetman, Name Ninja’s President and Lead Ninja.

Featuring the tagline “lethal domain name consulting,” Sweetman’s new firm helps companies acquire, manage, protect, and profit from their domain names. Name Ninja offers a suite of domain name consulting services to three types of clients: startups, entrepreneurs and marketers; individual and corporate domain name owners; and new gTLD registries and operators. The Toronto-based firm will focus on domain name acquisition (buyer broker), domain name rescue, domain name protection, corporate domain name strategy, and domain name portfolio management. Name Ninja will also assist new gTLD registries and operators with distribution, marketing, and secondary market services.

“I am looking forward to collaborating with my global network of domain industry colleagues and partners to service the domain name needs of Name Ninja’s clients,” noted Sweetman, adding, “I hope to see many of you at next week’s T.R.A.F.F.I.C. domain name conference in Las Vegas.”

Name Ninja is the newest brainchild of domain name strategist Bill Sweetman, a successful and respected domain name industry business leader with extensive experience in the domain aftermarket (or secondary market) of premium domain names, including domain pricing, distribution, and sales. Bill has provided strategic domain name advice to major companies around the world for nearly 20 years. Prior to launching Name Ninja, Bill spent over five years running the Domain Portfolio business at Tucows, the largest wholesale domain registrar in the world. During his time there, Bill tripled the Domain Portfolio business to over $10M in annual revenue, increased sales volume 800%, launched the successful YummyNames service, and managed the sale of over $20M of premium domain names. A self-confessed domain name fanatic, Bill registered his very first domain in 1994 (which he later sold for five figures) and has been perfecting his “Domain Karate” moves ever since.

More information about Name Ninja, including details of its domain name consulting services, can be found at For more information about domain name strategist Bill Sweetman, please visit


  1. Hi Elliot, and thanks for the coverage. Just to clarify, Name Ninja’s services aren’t quite as broad as your introduction implies. We’re a consulting company and we certainly won’t be selling domain names, for instance. For details on the services we are offering, I recommend folks check out the “Services” page on our Website: Thanks again, and see you in Vegas.

    • Sorry… if I am a corporate client of yours and want to sell a 3 letter .com name I no longer use, would you help with that? When I wrote about domain sales, that’s what I was suggesting.

    • We’d help you come up with a sales strategy for the domain (including price target), but we would not be the ones actually pitching the domain name to potential buyers. We’d recommend a specific domain broker or brokerage firm for the domain based on our experience working with most of the key brokers and brokerages. Lots of great pro-active brokers out there, no need to reinvent the wheel. ;+)

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