I received an email from AusRegistry sharing the results of its 2014 .AU survey, which is an attempt for the company to understand “the Australian Internet User.” The company ran a similar survey last year, and continuing to run this survey allows them to track changes and developments in the space. The survey “was designed to benchmark the .au namespace.”
If you are interested, you can read more about the survey and download the results on the AusRegistry website. You can also
Listed below are some of the key findings that were shared with me. I also included the accompanying infographic which helps to illustrate this report.
Key findings from 2014 .AU Survey:
- Two-thirds of survey respondents are more likely to trust a .au website compared with only one-third for a .com
- Trusted organisations (64%) and secure websites (61%) both ranked high in factors that are important for Australians navigating the Internet.
- More than 80% of respondents use their .au domain names for business websites
- The number of females holding domain names increased from 16% in 2013 to 22% this year
- Business use of social media is strongly correlated with holding a .au domain name. Twice as many respondents holding .au (51%) used social media for business use compared to those from the ‘no need for a domain name’ group (25%).
Interesting point re Trust – ie that in Australia, they trust the .au more than the .com, or any other extension…
I suppose there may be a correlation due to the fact that spam/scam/phishing emails arriving in Aussie inboxes is 100x’s more frequent than on a .au domain – In fact, I see almost no such stuff on .au domains at all.
Ooops…
I meant spam/scams/phishing stuff arrives on a .COM domain, 100 x’s more often than on a .au.