Apple Introduces Apple Pay |
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Apple Introduces Apple Pay – Without Domain Name


In a live event held this afternoon, Apple CEO Tim Cook announced “an entirely new payment process” that the company has branded Apple Pay. The branding is the Apple logo with Pay next to it, so I am not sure if it is ApplePay or Apple Pay. Interestingly, Apple does not appear to own the domain name.

If you visit, you can see that the domain name is used by a company called AppleOne Payroll. I checked the Whois record as well as the historical Whois record, and it does not appear that the domain name has changed hands. Perhaps luckily for Apple, Inc., it appears that the company is not called Apple Pay, so perhaps there may be a greater chance at getting a deal done for the domain name in the future. I am sure it would be expensive though. The domain name was originally created back in 2002.

Because of the sensitive nature of making payments, especially payments via iPhone, I think it is important for Apple to own the domain name. Assuming that Apple’s Apple Pay is a big hit considering all of the credit card partners and companies that will be accepting Apple Pay, I think they need to own this domain name.

I will add to my Whois Monitor list and see if the domain name changes hands in the near future.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.

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Comments (9)

    Elliot Silver

    Apple also introduce the Apple Watch without the domain name.

    September 9th, 2014 at 2:23 pm


    They have the .ca version…

    September 9th, 2014 at 2:28 pm

      Elliot Silver

      Good call!

      They also got ApplePay.CO (registered today).

      In reply to Kev | September 9th, 2014 at 2:30 pm


    They also purchased


    September 9th, 2014 at 2:39 pm


    and they got .tokyo ending too

    September 9th, 2014 at 2:49 pm


    AppleOne is a huge temp agency. I think they are nationwide even.

    September 9th, 2014 at 2:54 pm

      Elliot Silver

      Is that the same company as the one that uses

      In reply to JP | September 9th, 2014 at 2:56 pm


    Looks like the domain name owners have a trademark for payroll processing since 1998 as well.

    September 9th, 2014 at 3:13 pm


    This is one of the drawback of having a generic term as a company name. Branding becomes difficult and a delicate task but Apple can overcome this with its resources.

    September 10th, 2014 at 2:08 pm

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