Apple Introduces Apple Pay – Without Domain Name

In a live event held this afternoon, Apple CEO Tim Cook announced “an entirely new payment process” that the company has branded Apple Pay. The branding is the Apple logo with Pay next to it, so I am not sure if it is ApplePay or Apple Pay. Interestingly, Apple does not appear to own the ApplePay.com domain name.

If you visit ApplePay.com, you can see that the domain name is used by a company called AppleOne Payroll. I checked the Whois record as well as the historical Whois record, and it does not appear that the domain name has changed hands. Perhaps luckily for Apple, Inc., it appears that the company is not called Apple Pay, so perhaps there may be a greater chance at getting a deal done for the ApplePay.com domain name in the future. I am sure it would be expensive though. The ApplePay.com domain name was originally created back in 2002.

Because of the sensitive nature of making payments, especially payments via iPhone, I think it is important for Apple to own the ApplePay.com domain name. Assuming that Apple’s Apple Pay is a big hit considering all of the credit card partners and companies that will be accepting Apple Pay, I think they need to own this domain name.

I will add ApplePay.com to my Whois Monitor list and see if the domain name changes hands in the near future.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

9 COMMENTS

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Recent Posts

Beware When Using AI for Domain Name Descriptions

5
Artificial Intelligence can be a time saver. For domain investors, it can make it easier and quicker to create marketing copy to help promote...

Atom.com Promoting Black Friday Sale

0
Atom.com is promoting a Black Friday sale with a prominent header banner on its home page. Atom CEO Darpan Munjal shared some insight and...

Fluid.io Becomes 2nd Largest Publicly Reported .IO Sale

5
This afternoon, Joshua Schoen reported the $199,995 sale of Fluid.io. The domain name was sold at his BIN price via Afternic, according to a...

Employer.com Acquired for ~$450,000 via Afternic

1
Late last night, Jesse Tinsley, Founder of Recruiter.com, announced a large domain name acquisition. His company purchased the Employer.com domain name for $450,000 USD....

NamesCon Global 2025 to be Held in Miami

2
The 2025 NamesCon Global conference will be held in Miami, Florida next year, according to an announcement from Soeren von Varchim. In addition to...