What's Your "End Game?"

I think that every domain investor (and people in other businesses) should have an “end game,” or at least be working on establishing an end game as their business develops. What are your ultimate goals for your domain business? I think it’s very important for people to set goals – both business goals and personal goals. Everything that you do should be related to achieve your end game in some way. Whether it is an acquistion, developed website, or a sale, everything should be done to bring you closer to achieving your end game.
Part of my personal end game was outlined in a post I made a few months ago. Essentially, I want to have 2 fully developed geographic domain names that are generating advertising revenues.   I also want to have 2 product/service related websites that are generating revenue from advertising or inventory sales. Whenever I acquire a domain name, I analyze whether it can become a part of my “perfect portfolio” or whether it will help me to get to the perfect portfolio by selling it for a profit. I am building new mini-sites that can be grown into full websites and continue to acquire new domain names (PrenuptialAgreement.com and LastWillAndTestament.com last week).
While I think I am on my way to achieving my 5 year goal, I also need to think about the end game, which I certainly hope isn’t in five years.   What is my end game right now?   I really don’t have a clear vision right now, but it is something that has been evolving. I think it’s something to think about as you continue to grow your business.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn
  1. Last week’s purchases were probably sparked by upcoming thoughts about marriage. Which is why on Madison Ave the new buzzword is not demographics, but “life stages”. That’s why grandparents.com is exploding with advertisers like J&J sponsoring a search ad within the site “search for things you can do with your grandkids this weekend. It’s an interesting trend.

Leave a Reply

Recent Posts

Spaceship Doubles its DUM

1
At the end of July, I wrote about Spaceship surpassing 100,000 domain names under management (DUM). The registrar continues to grow, and its Founder...

You Can Now Hide Estimated Value at Dan

1
Last week, Dan.com announced and deployed a feature I did not like. On the user control panel, Dan showed GoDaddy's Estimated Value for each...

Media.com Buyer Comments on Acquisition

1
This afternoon, Axios reported the sale of the Media.com domain name. Kismet Group, an Australian private equity company, acquired the domain name to launch...

“We love to share success!”

1
If I see two friends or colleagues that could benefit from meeting over a shared interest or converging path, I am always on the...

It Pays to Know Random Phrases

3
My eyes bulge out of my head sometimes when I see a somewhat obscure term in a domain name coming up for auction. Oftentimes,...