One of the things I believe may help make the new gTLD domain names more appealing to small businesses is if there are special products or services associated with the TLD that can only be used in conjunction with a particular TLD. Rightside, through a proprietary (yet to be named) platform, will be offering One.Menu, a product targeting restaurants who want to operate websites on .Menu domain names that allow people to easily see dining menus no matter what browser they are using.
Many restaurants have trouble displaying their menus on their website without having to use pdf files. The One.Menu product will allow restaurants to create customer friendly websites with an easy to use website editing tool. There are many designs that restaurants can choose from, and it looks like it will be easy to add products, descriptions, pricing, and photos. The product will be especially helpful for restaurants to create mobile-friendly menus and menus that can be viewed on phones, desktop computers, tablets, and other devices.
Although Rightside is not the registry operating the .Menu TLD, they are working with WhatBox?, the company that will be operating the .Menu registry to offer this product to registrants. The cost will be minimal, and the company is banking on restaurants to continue using the service in perpetuity. .Menu domain names just went up for sale yesterday. According to Rightside’s Nick Nelson, “The launch of one.menu directly aligns with the Rightside mission statement. This new platform will allow Rightside to help people define and present their business’s online.”
In addition to this menu product, the platform has a number of other similar services in the offing to help registrants who will operate on other TLDs, including some Rightside-managed domain names. The goal is to create a product that is beneficial to small business owners, which will encourage them to register the new domain names, pay for the add-on services, and continue to renew both.
There are other companies who offer website development tools to their clients, but this is going to be different because the new gTLD domain names are so targeted. The Rightside platform can specifically target different markets and tailor a product to fit the needs of businesses in those verticals.