Warner Bros. Discovery Acquires WBD.com

WarnerMedia and Discovery completed a massive merger, and the combined company is now known as Warner Bros. Discovery. The news was announced on the company’s @wbd Twitter account:

Smartly, the company acquired the WBD acronym-matching WBD.com domain name for this newly merged media company. WBD.com is now being used for the company’s website. Whois records show Discovery, Inc. is the new registrant of the WBD.com domain name:

Using the Whois History tool at DomainTools, I can see the WBD.com domain name acquisition appears to be recent.

For many years, WBD.com had been registered to an entity in Russia called Wimm-Bill-Dann. The domain name had a @pepsico.com email address for the registrant. According to Wikipedia, Wimm-Bill-Dann “is one of Europe’s largest dairy products companies.” PepsiCo acquired the company in 2010. According to historical Whois records, Wimm-Bill-Dann was the registrant of WBD.com until March of 2022. The first archived Whois record showing Discovery as the registrant is from April 8th.

I would imagine the acquisition cost of WBD.com was quite high unless there was corporate dealmaking at play. Using Archive.org, it would appear that the domain name was used as a forwarder to the WBD.ru website. Although this doesn’t really maximize the usage of the domain name, there probably wasn’t much motivation to sell the asset. Perhaps we will learn the acquisition cost in a subsequent filing with the SEC.

Acquiring the WBD.com domain name was a smart move. The domain name acquisition has been added to the list of corporate domain name upgrades kept on Embrace.com.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


Leave a Reply

Recent Posts

Chat.com Acquired for More than $10 Million

Last week, Hilco Digital's Andrew Miller shared that he and Larry Fischer brokered the sale of the Chat.com domain name. Andrew mentioned that it...

Hilco Digital Assets Announces $10m Investment in Squadhelp

Squadhelp has become a leading brand naming marketplace, connecting business owners and entrepreneurs with domain names listed for sales on its platform. Led by...

Questions Related to Uni —> Afternic Parking Migration

If you are a Uniregistry customer, you most likely received an email explaining the upcoming migration of the Uniregistry Market and parking platform to...

Some Uni-Registered New gTLDs Will be Transferred to 1API

I received an email from Uni (formerly Uniregistry) that I initially thought was a Whois verification email and almost ignored. It was, in fact,...

Advice and Resources for a Newbie Domain Investor

Someone reached out to me on Twitter seeking advice for selling domain names. In a short tweet thread, I shared a few thoughts and...