This past Friday, the Vida.com domain name sold on NameJet for $53,300. There were a total of 381 participants in the no reserve auction, and there were 431 bids placed. I believe the winner may have been Media Options, but I won’t be able to confirm that until the name transfers upon payment to NameJet. Winning auctions over $5,000 require a wire transfer for payment.
The current Whois record for the Vida.com domain name shows Register.com as the registrant, although I don’t know if the registrar owned the domain name prior to the auction or if it was owned by a customer whose information wasn’t made public. Based on a historical record from 2012, the registrar was also listed as registrant then as well, but that doesn’t necessarily mean the registrar is/was the owner, as I believe I’ve seen Register.com listed as registrant on privately owned domain names.
Vida.com is an excellent domain name and is an example of a name that can be used by many different businesses. In Spanish, Vida means “life,” and there are a number of spas, restaurants, and other types of business who use Vida as their brand name. Because it’s a descriptive keyword, the new owner should be able to do with it as he (or she) wishes.
While $50k+ is quite a bit of money for this domain name, I could see the potential for it to sell much more, assuming a domain investor acquired it. I would also assume the domain name sees considerable traffic, potentially making it a solid domain name to monetize.