Vanity TLDs in Google

I thought it would be interesting to see how many websites Google has indexed for a variety of “vanity” tlds. Although some of the tlds I searched include ccTLDs, I figure much of the usage is by people who are not using them for geotargeted local websites.

To get the results below, I did a Google search for “site:.tld” and the numbers are reported. Clearly there are far more results than domain names registered, so it’s likely that many of the results are for subdomains. It’s not scientific by any stretch, but it’s interesting to compare the number of indexed sites in Google.

  • .ME –  633,000,000 results
  • .TV –  588,000,000 results
  • .CO –  267,000,000 results
  • .MOBI –  245,000,000 results
  • .WS –  149,000,000 results
  • .NAME –  36,100,000 results
  • .TRAVEL –  22,800,000 results
  • .LY –  9,710,000 results
  • .XXX –  5,410,000 results
Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. Something else that is interesting and somewhat related is how little respect the major search engines give the ‘other’ domain extensions. Just a quick search on a few competitive search terms provides the following for Google search results:

    Top 10 Search Results (on my computer using Firefox)

    8 com sites
    2 org sites

    Web hosting
    8 com sites
    2 org sites

    Domain Registration
    10 com sites

    Data Recovery
    9 com sites
    1 org site

    Cell phones
    9 com sites
    1 org site

    Online dating
    9 com sites
    1 org site

    Maybe this will change over time, but I am not sure….

  2. I got:

    me 275,000,000
    tv 25,900,000
    mobi 8,020,000
    name 7,790,000
    ws 6,840,000
    co 5,660,000
    travel 5,490,000
    ly 204,000

    Search with an, “*,” in front of the dot extension. Google must index each, “page,” calling it, “site” in the results. I can hardly believe the number of dot me pages! Would have thought one of the other extensions would have trumped dot me, such as dot tv. Dot co barely edged out dot name on your list, above. 🙂

  3. @ Adi

    I don’t see a reason why that would happen. You can create a mobile specific website on any domain name and you can detect when a mobile browser visits to ensure the correct site is displayed.

  4. That’s true if you already have a good domain but what about if you are in the market of building a “next gen” mobile site and all the good .com are taking.

    I myself am building a few sites for smart phones only and couldn’t find the fitting .com so I went with a nice .mobi

    I guess time will tell.

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