In early May, Andy Booth announced on Twitter that he acquired the Universal.com domain name:
There are still some absolutely mega domains out there, untapped, or just waiting for an investor to time their approach.
— Andy Booth (@360) May 2, 2021
Universal.com is a fantastic domain name, and while there are many brands that would likely want to own Universal.com, one brand stands out. Of course, that brand would be Universal Studios and its various associated Universal brands, including NBCUniversal and Universal Theme Parks. In fact, I was a bit surprised the company hadn’t already owned the asset when Andy acquired it for what must have been a substantial amount of money.
As it turns out, Andy did not own Universal.com for very long. Universal.com transferred from Uniregistry under privacy to MarkMonitor. I was able to confirm the domain name was sold in a deal that transacted today. Not surprisingly, the buyer is Universal Studios, legally known as Universal City Studios, a division of NBCUniversal.
I connected with Andy to discuss the sale, and while he told me he cannot share the sale price of Universal.com, he let me know the domain name was brokered by Andrew Miller. Commenting on the deal, Andy had this to say:
“Andrew was a very direct and effective facilitator and I am delighted with the sale. He definitely hit a home run. It was a great reflection of where the market is today for premium one word .com domains and Universal were alert to this.”
As you may recall, Andrew was involved in another deal involving NBCUniversal when he put together a deal for the Fairway.com and Betcast.com domain names.
Commenting on the Universal.com transaction, Andrew shared this with me:
“I can confirm that we sold Universal.com, in a win win for the seller and buyer. While there was interest from others, I am so excited that, as reflected in WHOIS, the buyer is everyone’s favorite theme park and studio”. It is an important asset for them and I am ecstatic that is where the domain will now be forever”
While the deal is under a strict NDA, my guess is the domain name was sold for seven figures. I don’t have the specifics on this deal, but it’s an educated guess. Should NBCUniversal unexpectedly report the acquisition in a subsequent SEC filing, I will be sure to share what I learn.