Tucows Sending Expiry Inventory to NameJet

NameJet LogoAccording to an email sent to NameJet customers earlier this afternoon, the auction platform is now auctioning Tucows’ expiring domain name inventory.  Here’s what NameJet sent to its customers today announcing the new auction inventory:

“NameJet announces a substantial increase to our registrar expiry inventory with the addition of expiring names from Tucows. Tucows has been an ICANN accredited registrar since 1999 and possess a large number of aged domains. This recent integration means more inventory of quality names are being made available every day on NameJet!”

I just learned that Tucows is now sending all of its expiring inventory to NameJet. When asked to comment on this via email, Tucows CEO Elliot Noss referred me to Steve Barnes, Vice President of Retail & Aftermarket at Tucows. “We’re now sending all of the Tucows expiry to NameJet,” Steve told me.  I am unsure about how many domain names a month this will add to NameJet’s inventory.

I also reached out to NameJet GM Jonathan Tenenbaum to get a comment, and here’s what he told me: “We are very excited to expand the Tucows inventory on our platform. We are always working to bring the best domain names to NameJet and this addition presents a great opportunity for our customers.

In September of 2016, Andrew Allemann from Domain Name Wire published an article announcing that Tucows’ expiring domain name inventory was being auctioned via GoDaddy Auctions.

As you will recall, Tucows recently acquired eNom from Rightside. In that deal, the company also acquired Rightside’s share of NameJet, so this isn’t really a huge surprise to me.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. It doesn’t make much sense for Tucows to “sell” expired domains on Godaddy, as Tucows “loses” a registration for each domain sold on the Godaddy platform as payment ALSO transferred the expired domain to godaddy.

    98% of the Tucows domains where not of much quality anyway 🙂 IMHO

    This may “force” (force being a too strong of word) GoDaddy to buy Tucows rather than cherry pick domains from Tucows over a period of time.

  2. Makes total sense now that they own half of NameJet.

    I can see Web.com and Tucows teaming up someday to take on GoDaddy.
    That will leave TurnCommerce (NameBright/DropCatch) to fend for itself or GoDaddy possibly buying them out.

    I also wouldn’t be surprised if TurnCommerce buys Pheenix someday.
    Ofcourse, this is is all just speculation.

  3. from snapnames to godaddy and now namejet all in the course of a few months. seems they don’t know what to do with their expired names.

  4. Good to see Tucows moving their expired inventory from GoDaddy to NameJet since GoDaddy gives the domain back to original owner even after we have won the auction like any other expired domain auction.

    • @AbdulBbasit, that reminds me. I won a domain name via godaddy but from Tucows via closeout but Godaddy refused to let me have the domain name. They gave it back to the owner much to my surprise.

    • Yes, they do the same like with their own expired domains in case the original domain owner asks within 7 days of auction finished off, he is given back the domain if asked. It’s not a complicated process to make changes and just need to start any expiring auctions after another 7 days. Once the auction gets started, no original owner would be allowed to have it back. And the bidders will be assured of getting it whoever finally wins it. It’s that simple but why these people play with our time and money is just crazy.

    • I have only experienced this with domain from Tucows as first time. Never had same issue with Godaddy owned domains.

    • It was painful bro. Cos the domain name was a brand for a big diaper manufacturer in the US. The webhosting company let it expire and it did exceed 5 days. I picked it on closeout which isn’t supposed to be more than 5 day but at the end of the day, Godaddy delayed until the company renewed it.

    • certainly. I have never used Namejet.com and I lost interest due to their domain auction selection process which looks more like “man know man” arrangement. I say this because they refused to consider my name for auction… in fact, that is the only auction place i do not really understand how they select names for auction. Weird

    • I think that’s Tucows doing not godaddy’s. According to their terms I have read on their site sometime ago, a domain owner is still given a grace to renew their domain for sometime even after auction.

  5. “We are very excited to expand the Tucows inventory on our platform”

    Were they really ‘very excited’ or were they just gratified.Kids are very excited at birthday parties but it’s not particularly a quality I would look for in corporate executives.

    More to the point. The email specifies that publishers, in some cases, will be paid by third parties, rather than by Rook Media (domainsponsor dot com). However, these parking companies require minimums be reached before payments are triggered. Domainsponsor dot com last year raised the minimum to $100, from $50.

    I have a bit over 400 names listed with them and get more than 4,000 visitors/week. However, those 4,000+ visitors (the publisher’s responsibility) generally earn only a few cents (the parking companies responsibility – since publishers, arguably, have limited control over how parkers set up the pages.

    It takes 3/4 years to reach the $100 minimum. If earnings are split between several payers and each indicates a minimum must be reached for payout, how much longer will it take to earn anything.

    (Of course, Rood Media implies that earnings will rise, which will perhaps compensate for that, so – who knows/quien sabe?

    OTOH parking companies provide a showcase upon which to sell names, generally adding a banner such as “This domain nay be for sale”. So, one can expect to profit more from that feature.

  6. yeah.. I have thought about that but damn to addicted to godaddy already such that I often forget that other auction houses are existing

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