Town of Pohatcong Buys
Neustar Domain Names

Town of Pohatcong Buys


I read an interesting story on involving a geodomain name, and I want to share it with you. According to the article, the town of Pohatcong, New Jersey (population 3,416 in 2010) purchased the for $10,000. The seller was reportedly a member of the town’s police force.

Before buying the .com domain name, the town has been using, which is clearly more difficult to remember. Imagine passing town signs on the street and elsewhere and having to recall that domain name. Obviously, the town name .com was a major upgrade for them.

It looks like the town made  a wise move with this acquisition. If you do a Google search for “Pohatcong,” you’ll see that ranks #1 and the town’s domain name currently ranks #2, just below the .com domain name.

The town takes possession of the domain name and website on August 1, and it would be smart for them to use two separate websites on these domain names, eliminating the issue of duplicate content and allowing them to control the top two results. Should they merge the two websites into one, they will most likely lose one of its results spots.

Congratulations to the town on making a good domain name move.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.

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Comments (5)


    Spending some of that free Hurricane Sandy FEMA

    June 24th, 2013 at 5:42 pm

    Michael Carter

    $10k seems steep to me – sold in late 2008 for $3.5k.

    pohatcong: 243k google pages
    phillipsburg: 6,180,000 google pages

    June 25th, 2013 at 8:40 am

      Elliot Silver

      Keep in mind that is developed, is a known entity, and it ranks #1 on Google.

      June 25th, 2013 at 8:54 am


    This town bought an overpriced domain. Spending $3 per person is way too much. It’s their money to waste.

    June 25th, 2013 at 8:06 pm


    Looks like they haven’t updated it since the 90’s. But hey if it ranks well why change it right?

    June 25th, 2013 at 11:22 pm

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