Town of Pohatcong Buys Pohatcong.com

I read an interesting story on LehighValleyLive.com involving a geodomain name, and I want to share it with you. According to the article, the town of Pohatcong, New Jersey (population 3,416 in 2010) purchased the Pohatcong.com for $10,000. The seller was reportedly a member of the town’s police force.

Before buying the .com domain name, the town has been using Pohatcongtwp.org, which is clearly more difficult to remember. Imagine passing town signs on the street and elsewhere and having to recall that domain name. Obviously, the town name .com was a major upgrade for them.

It looks like the town made  a wise move with this acquisition. If you do a Google search for “Pohatcong,” you’ll see that  Pohatcong.com ranks #1 and the town’s domain name currently ranks #2, just below the .com domain name.

The town takes possession of the domain name and website on August 1, and it would be smart for them to use two separate websites on these domain names, eliminating the issue of duplicate content and allowing them to control the top two results. Should they merge the two websites into one, they will most likely lose one of its results spots.

Congratulations to the town on making a good domain name move.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

5 COMMENTS

  1. $10k seems steep to me – phillipsburg.com sold in late 2008 for $3.5k.

    pohatcong: 243k google pages
    phillipsburg: 6,180,000 google pages

Leave a Reply

Recent Posts

Chat.com Profitably Resold for 8 Figures

0
In March of this year, I reported on the sale of Chat.com. The domain name was acquired by HubSpot Co-Founder Dharmesh Shah for more...

First Look at my 2023 Domain Industry PMC Jersey

1
This August, I will be riding in my 10th Pan-Mass Challenge ride to raise funds for Dana-Farber Cancer Institute. I will be riding...

Just Add “The”

4
I went to the post office the other day to buy stamps. I had a brief conversation with the person working at the counter,...

Uni-Parked Domains Now “may be for sale”

4
When GoDaddy announced the Afternic to Uni transition, I was notified I would need to change any Uni-related nameservers I use. I was curious...

2023 Pan-Mass Challenge

1
On August 5-6, I will embark on my tenth Pan-Mass Challenge ride to raise funds for Dana-Farber Cancer Institute. Dana-Farber is one of the...