Domain registrar 1&1 has been advertising the new gTLD domain names somewhat extensively in the US during NFL games. The company may be advertising at other times as well, but I have primarily seen these commercials while watching football.
I find these commercials most interesting because 1 & 1 is advertising a product that is not yet available and the company doesn’t know exactly when the new gTLDs will become available. They are also advertising pre-reservations, which are non-binding.
That said, the company is reporting the number of pre reservations it has received, and that number has eclipsed 1.6 million. The top 5 pre reserved gTLDs are:
One other thing that should be noted is that 1&1 is not referring to these TLDs as “gTLD” but rather “nTLD,” for “new Top Level Domains.” Not that it really matters so much, but I recall seeing people buying and selling gTLD related domain names (I sold one or two at auction), and perhaps the general public won’t even know what a gTLD is. My prediction is they will simply refer to them as “domain names” or “new domain names” rather than the technical term.
In case you missed it, here are what some experts say will happen with the new TLDs.