Just about every day, I spend some time reaching out to end user buyers to try and sell a domain name. Frequently, I will receive an offer for one of these domain names, either as an opening offer or a counter offer to my price. More often than not, the counter is less than the price at which I want to sell the domain name.
When this happens and the buyer won’t budge from his offer, I have a few choices:
- Sell the domain name for less than the price I want
- Keep the domain name
- Use the offer as a means of extracting a higher offer from someone else
No matter what decision is made, it’s important to keep in mind that the offer that was made to you may not be there in the future. I like to think that offers that have been made, especially those that were solicited by me, would be valid for an indefinite period of time. Unfortunately, that is not the case.
Some buyers may have money they are willing to spend at that point in time, and once the time passes, that money is no longer available. Others may have waning interest in the domain name after time passes.
When you have an offer on the table, it’s important to realize this offer will likely be pulled back in a short period of time, and that you can’t count on a buyer to follow through days or weeks later. As much as I hope that a rejected offer is followed up by a better offer, that’s not always the case and frequently isn’t the case.
Depending on your situation, it might benefit you to take a bit less than you wanted, especially if the responses are fewer than you expected.