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Domain Market / Domain Asset Holdings Changes Landing Pages: No More PPC Links

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I happened to come across a domain name owned by Mike Mann's Domain Asset Holdings, and I noticed the company recently changed its landing pages. A cross check with some other DAH landing pages confirmed this. The changes between the new landers and old landers are pretty distinct, and because Mann is often on the leading edge when it comes to domain acquisitions and sales, I think it's something others should note.

As you can see in the embedded image above (and by visiting an example like PublicEmployees.com), gone are the PPC links that were usually shown. In its place are links to Mann's businesses like SEO.com, Phone.com,  DomainMarket.com, and many others. In addition, links to Mann's charitable causes are also prominent.

According to Mann, this was a business decision because it is more profitable to upsell and cross-sell his products and services than to earn revenue from the PPC links that were previously on the landing pages. "If we merely sell a few accounts at our other companies with all that traffic its much → Read More


TechCrunch Article Should Update Characterization of Domain Company

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DomainMarket.comTechCrunch is one of my favorite websites to read, and I have to say, I spend quite a bit of time on the site. I especially enjoy reading articles by Michael Arrington, Robin Wauters, and Erick Schonfeld, two TechCrunch staff journalists. Unfortunately, I disagree with the portrayal of Mike Mann's Domain Asset Holdings in yesterday's article about Facebook's UDRP filing for 21 domain names.

First, let's start with the case. Facebook filed a UDRP for 21 domain names owned by Domain Asset Holdings that included the term "Facebook" in them. Some of these names include FacebookBabes.com, FacebookCheats.com...etc. Some might think it's a cut and dry case, but with trademark law, there's very little that is cut and dry.

When I was in college, there was a freshman facebook distributed to all RAs, administrators, and freshmen. I am sure there are plenty of other colleges that did and still do the same. Facebook the company did not coin the term "facebook" despite making it into a well-known brand. That being said, according to Domain → Read More