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defensive registrations

Defensive Domain Registration Advice

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Many companies defensively purchase typos and alternative extensions to prevent others from owning them. Defensive domain name registrations aren't simply for brand protection though. They can also be done to ensure a company prevents another similar company from entering a newly created industry or niche using the type of product as the company's brand or website.

I spent a couple of hours at the New York International Gift Fair today, and among the hundreds of exhibitors, I saw a company that had a new type of product. This unique gift item may or not be a hit, but it certainly is a one of a kind product that can and will be knocked off by others. The .com of the product type is currently sitting unregistered, available for anyone to register for under $10.

While this product is not similar to door knockers, I will use ¬† door knockers as an example. A few years ago, I saw a guy selling unique metal door knockers at the show. I forgot what they guy's company was called, but when I was looking it up a few months ago for a → Read More