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david castello

Thank You, David Castello

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If you read my blog frequently, you are probably well aware that David Castello from CCIN has given me great geodomain development advice on Lowell.com and Burbank.com. As I mentioned in a previous article, David's advice led me to add banners across the top row of the home page on my geodomains, whereas before I only had the 6 spots on the bottom right.

Not only did one advertiser just renew a six month advertising deal adter nearly backing out after 3 months, but I analyzed my hotel affiliate revenue, and much of it is coming from clicks on the rotating banners on the top row. In addition, I have been receiving many inquiries for advertising from people clicking on the "Advertise on Burbank/Lowell.com" banner in the top row. This is a marked improvement from the side rotating banners.

Without David's advice, I don't think the results would be as good. As revenue begins to ramp up, I am realizing that all of the effort I've put in is beginning to pay off, and by treating my advertisers well, they are happy to continue → Read More