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Dan Pulcrano

BrandIT Marketing SanFrancisco.com and LosAngeles.com





I received an email earlier this week from BrandIT (formerly Igloo.com) announcing that they are brokering two exceptional California geographical domain names: SanFrancisco.com and LosAngeles.com. These two domain names have been owned by Boulevards, a company founded by Dan Pulcrano. Boulevards has owned a large portfolio of exceptional city .com domain names.

Curious about why Dan decided to sell these valuable geographic domain names, I spoke on the phone to get his perspective. Dan told me what many people have learned the hard way: developing a network of websites, especially local websites like the ones Boulevards focuses on, is very difficult and expensive. Dan told me his company is using this as an opportunity to raise funds for his other core websites.

Although Dan did not share the asking price for these domain names, I think it is safe to say that each has a low seven figure price tag. Dan referred to his last publicly announced sale of Denver.com in 2012 as a guideline. As I later reported in → Read More

Boulevards Looking to Sell One Major City.com Domain Name


boulevards-logoI received an email from Frank Aiello of Domain Holdings yesterday, and there were a number of major US city .com domain names listed for sale. Included in the list was Philadelphia.com, Detroit.com, Memphis.com, SaltLakeCity.com, and a few others. I immediately knew these names are owned by Boulevards, and I reached out to Dan Pulcrano, CEO of Boulevards, to inquire further.

Although Dan has several of these domain names listed for sale, he is not looking to sell all of them. Here's what Dan had to say in an email to me yesterday: (more…) → Read More

Boulevards Sells Denver.com in “Seven Figure” Deal


I just received a phone call from Dan Pulcrano, CEO of Boulevards New Media Inc. , and he was happy to share the news that his company sold Denver.com in a "seven figure transaction." The buyer is Denver businessman Peter Niederman, CEO of Kentwood Real Estate, and I was able to confirm the deal with him over the phone. Niederman also  recently bought Boulder.com and he also owns and operates DenverRealEstate.com.

The exact terms and financial value of the deal are subject to a non disclosure agreement, but Boulevards will continue to manage the property on behalf of the buyer. Prior to the deal, Neiderman had been the exclusive real estate partner on Denver.com. Niederman's company did $1.1 billion in residential real estate transactions last year and is on target for between $1.3-$1.4 billion this year.

Boulevards bought the domain name in 1996 for $6,250 as part of what is believed to be the domain name industry's first significant portfolio purchase. Boulevards is currently the largest owner and operator of top tier US → Read More