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Good Internet Marketing: Email Newsletter

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Waaaay back in graduate school for direct marketing (circa 2003), I learned about the importance of connecting with customers and clients. One of the easiest and best ways to do this is the email marketing newsletter, and I use Constant Contact for that after using their free trial. I want to share a recent example of good direct marketing via newsletter to give you a reminder about how well this works.

On DogWalker.com, I have over 1,100 registered accounts, with around 25% of them having paid listings.   This might seem like a good sales/close rate, but I believe if dog walkers take the time to register on the site, they probably have an interest in signing up for a listing, but I just need to convince them to spend the money.

After 8+ months of being live, I decided to send out the first newsletter a couple of days ago (see screenshot below). The newsletter discussed the current traffic levels on site, the two local marketing efforts done in the last month, and some of the Internet marketing efforts. I also listed the top → Read More