Speculating on JetBlue Arena Sponsorships


I was watching the Bruins vs. Canucks NHL finals game at the Boston (TD) Garden the other night when I saw a large JetBlue arena sign. The following day, I watched the NBA finals where the Dallas Mavericks play at American Airlines Center and the Miami Heat play at American Airlines Arena.

It got me thinking that JetBlue doesn’t have a stadium or arena naming deal, and I was curious to see if anyone had bought domain names related to a potential sponsorship of this nature, despite there being no rumors about it that I could find. Sure enough, the most likely names are already registered.

Here are a few speculative JetBlue domain registrations I found:

None of these domain names appear to be owned by Jet Blue Airways, although I couldn’t say whether the owners are related to the airline in any way.  I find it a bit strange that people would speculate on names like these because if JetBlue does purchase naming rights for a stadium/arena, they would likely file a UDRP or lawsuit to get the domain names, citing trademark infringement.

I am on vacation for a few days, so comments may not be posted as quickly as usual. I will approve them when I get a chance.

In any case, it’s my opinion that buying names like these without permission from the company is a losing situation and not worth the legal headache that it may bring.


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