I want to run something by DomainInvesting.com readers that I have been tossing around internally for a while.
How would you feel about having a representative from major domain industry companies (parking services, registrars, registries, marketplaces…etc) publish news releases and other articles here on DomainInvesting.com?
At first blush, people might see this as “PR fluff” or something along those lines. The way I see it is that readers would then be able to follow up with questions and comments about the service. This would create a public dialog that would benefit visitors who are able to get answers to questions they pose. It could also help industry companies improve or fix products and services.
I’ll give you an example of what this would entail:
Yesterday, Uniregistry announced the launch of Uniregistry Market and I wrote an article about it. Instead of having me write about the news, a company representative would author an article about the launch and about the new Marketplace. People could then post questions and comments, which would be seen by the company. This would make it easier for companies to respond to questions and comments that might be shared by other people in the business.
I see the downside being that it could come across as public relations more than news. The positive aspect is that people could ask their questions publicly, directly to the author of the article. These companies would know that comments aren’t generally censored, so they would need to be prepared to deal with positive and negative comments in a public manner. This isn’t all that different from forums, but the company would be expected to participate.
I am eager to hear your thoughts on this.