I get a considerable amount of email from people asking me questions about domain names. The most commonly asked topic revolves around selling domain names. From my perspective, selling domain names is easy. Buying domain names is the more difficult aspect of this business and what I spend the most time doing (blog aside).
Let me illustrate what I mean. If I were to list Stallion.com for sale for $15,000, it would be sold within minutes. If you price a domain name well, it does not take long to sell it.
On the other hand, buying excellent domain names at good prices is difficult. People and companies who have owned domain names for years have likely turned down many offers over the years. It takes perseverance and determination to find domain names and domain name owners who are willing to sell their exceptional domain names for fair / reasonable prices.
When you are able to buy exceptional domain names at fair prices, you can afford to sell them at reasonable prices if you wish, and that part is easy.
The next time you think about how difficult it is to sell domain names, perhaps you should think about the types of domain names you own and the prices you are paying. Yes, the prices I expect to get for my domain names makes it more challenging to sell them quickly. This makes buying exceptional inventory at good prices even more critical for my business. Sometimes, though, I am willing to sell domain names at prices that are very good depending on the circumstances.
People often complain about how difficult it is to sell domain names. Yes, I would agree that selling good domain names for a lot of money is difficult. I would also agree that selling poor to mediocre domain names for any amount of money is also difficult, if not impossible.
I prefer to spend my time trying to buy very good domain names for very fair prices. Yes, there is considerable risk with this approach because fair prices are often expensive, but I would rather own a small portfolio with a larger percentage of very good domain names than a very large portfolio with just a handful of good names.