Much like everyone else, many domain investors want to generate additional income at the end of the year to pay for various expenses or to increase their annual income. I think I see more excellent domain names put up for sale in the fourth quarter than at any other time during the rest of the year.
There are a number of reasons why the end of the year may be a good time to sell a domain name and an equal number of reasons why it may be a bad time to sell a domain name. I thought it would be interesting to discuss why the end of the year is a good and a bad time to try and sell a domain name. I am interested in reading about your experience selling domain names at the end of the year.
Here are 5 of the reasons for each:
Good Time to Sell a Domain Name
- Marketing department has additional money it needs to spend before year end
- Company performance was great and internal spending is desired
- People perceive it as a good time to make deals since sellers have a need to sell
- Holidays bring good cheer and happy people are good buyers
- Tax implications of an acquisition may make it enticing to buy new assets
Bad Time to Sell a Domain Name
- If revenue is tight, the company wants to give extra money to executives and employees
- Spending money on a domain name may be bad for employee morale
- Marketing budget is already used up
- People are focused on other things (like meeting numbers and preparing next year’s budget)
- Holiday parties and holiday cheer has distracted company from making decisions like this
I invite you to let me know what you think about this and to let me know if you think the end of the year is a good time to try and sell a domain name.