Sedo Call for Submissions: iGaming Auction

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Sedo put out a call for domain name submissions for its upcoming iGaming Auction. The auction and marketplace platform is seeking gambling and gaming related domain name submissions for the auction that will be held in November.

Here’s what I was told about the upcoming auction:

“Then at the end of November, we will also host a gaming and gambling domains auction titled the “iGaming Auction”. This exclusive auction will coincide with the Sigma iGaming conference in Malta which several of our top brokers, Brian Michitti and Derick Clegg will be in attendance. During the event, we’ll be promoting the auction, gaining even more exposure to additional buyers who have a specific interest in this premium inventory.”

Sedo put out a request for domain names that meet the following criteria:

  • The domain extension (TLD) of the domain is considered premium and has a history of high-value sales (Such as .com, .net or .de).
  • The domain is a generic gambling, gaming, or betting domain term, that describes an existing product or service. For example, betting.com, odds.com or poker.com.
  • The domain is easy to spell and is not prone to typographical errors.
  • The TLD geographically matches the language of the domain name.
  • The domain doesn’t violate third party rights (e.g. trademark rights, intellectual property, or other famous names.

Gambling domain names have sold fairly well over the past couple of years, at least partially due to the changes in US law regarding betting outside of Nevada. According to NameBio, there have been nearly 350 public gambling domain name sales in the past two years. The dollar volume of those sales is $1.2 million, with an average sale price of $3,586. The five largest gambling related domain names reported at NameBio in the past two years are:

  • Casinos.org – $400,000
  • Casino.ro – $253,268
  • CasinoEngine.com – $40,000
  • CasinoNYC.com – $27,300
  • OnlineCasino.mx – $22,803

I am not sure the commission rate for successful sales, nor do I know of the exclusivity period either. If you are interested in submitting domain names for this auction, you should find out those details prior to submitting your domain name(s) for review.

I believe you can submit names for the auction via your Sedo account.

10 COMMENTS

  1. Thanks for the heads up. There’s also Online.casino for $510,000 last year.

    An excellent article was just published in the magazine Inside Asian Gaming:
    “‘We all knew this day was coming. The only way to control it is by regulation,” FootballBet [dotcom] Chairman and CEO David Leppo says. ‘The industry is going through birth throes, growth throes. For years people have asked how big can online gaming be? Now we can begin to quantify it, and the governments want a piece of it.’
    The numbers appear staggering. Several sources suggest that the cross border casino market, including
    online gaming and proxy betting, has surpassed the gross gaming revenue of land-based casino in Asia, exceeding US$50 billion, much of it flowing from China.”
    https://www.asgam.com/mags/201910/20/

  2. @Steve,
    They have the option enabled in the user accounts though:
    Sedo Control Panel->My Domains->:Choose Domain and click on Promote Domains tab, there is an option to pick igaming. Process is similar to how you submit a name for Sedo MLS.

  3. Sedo doesn’t know or understand anything about the iGaming market or industry to know what kind of domain names are valuable for it beyond the most basic kind of domains that any twelve year old could tell you are valuable. If you have one that people actually in the industry like but it’s not one like casino.com, gambling.com or poker.com then you are wasting your time with them. Even the price realized through Sedo for the gambling.com sale was completely peanuts compared to what it was really worth.

    • And yes that also includes the most obvious two-worders like onlinegambling.com and onlinecasino.com any twelve year old could spot.

  4. Where’s my separate comment about Sedo being a waste of time for these types of domains? It also says “comment is awaiting moderation” under Jack Sparrow here.

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