Sedo 2011 Market Study Now Available

SedoSedo has released its annual 2011 Market Study with insight into the domain market and activity during the last year. The full market study pdf can be downloaded (for free) by visiting Sedo’s website.

Off the bat, one of the most impressive figures is Sedo’s total sales for 2011: sales volume totaled $84,431,965. According to the company, “.co and .me entering the top ten sold top level domains (TLDs) for the very first time.” The company also offered additional insight into pricing strategy, especially as it relates to Buy It Now pricing and the SedoMLS Network.

Here are several highlights from the just published report:

  • 39,951 sales occurred in 2011, the majority of which took place in the first half of the year.
  • The .com extension continues to dominate, accounting for 44% of all sales. In second place was .de, with 18% of all sales.
  • Top sales for the year included Gambling.com for $2.5 million and Dudu.com for $1 million.
  • Buy Now sales accounted for 35% of all sales in 2011. In Q4 2011 alone, Buy Now sales made up close to 40% of all sales, indicating a steady increase of around 5% per year since 2009.
  • Median prices of nearly all TLDs increased and average prices were stable. The .co and .me extensions showed the strongest increases in median and average prices.
  • The most popular domain name length was eight characters, represented by sales like Gambling.com
  • 47% of sales during 2011 were priced at under $500, and a majority of those were Buy Now domains.
  • IDNX, the first standard price index for the domain industry, shows that the domain market remains closely correlated to the NASDAQ 100 and IT stock numbers. (IDNX -1.5% and NASDAQ +1.7%)

I have not read the full report yet, but it’s something I plan to do very soon. I think the information in the report is invaluable and can help you buy and sell good domain names.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

3 COMMENTS

  1. I’m very surprised almost half the sales were for under $500. We usually get dazzled by the big sales. My takeaway from that list is setting a BIN of $500 for a decent domain will give the highest probability of a sale.

  2. Aggro, a little bitter there? If it makes you feel better not to believe me, then good for you. My sales from June – October 2011 alone were over $107,000. And my parking revenue has more than doubled since switching from SedoPro to Frank’s Internettraffic at the start of this year.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Recent Posts

Zomato Launches Nugget; Acquires Nugget.com

0
Last week, James Booth announced that he sold the Nugget.com domain name, which was listed for sale via Atom.com. He was unable to share...

TRC.com Sets Auction Record at Sav.com (Update)

5
TRC.com expired at the end of November 2024. The domain name was apparently registered at a domain registrar that doesn't have a deal with...

Consider Removing “WHOIS” from Domain Name Contracts

0
I use several different domain name purchase or sale agreements depending on the situation. Each of these agreements references "WHOIS" as a means of...

I Appreciate Having a Broker as a Counterparty

10
I appreciate being able to discuss the sale of a domain name with a domain broker representing a third party. Not only does this...

Gong.com UDRP Should be RDNH

1
The Gong Show was a television talent show on ABC in the late 1970s. Contestants would perform a variety of acts while being judged...