Sahar Sarid is one of the most successful domain investors I know. A member of the Domain Hall of Fame, Sahar is successful to the point that he spends much of his time traveling the world and enjoying life. He has sold millions of dollars worth of domain names, and he maintains a valuable (private) portfolio of domain name assets.
I saw that Sahar published some thoughts about Google’s decision to use ABC.xyz for its new Alphabet holding company branding, and he gave me permission to share his commentary here:
I had the whole night to think of Google’s move last night and here are my conclusions:
1. The split move is obviously nothing to do with domains. They are under allot of pressure in Europe and Asia and reorganizing will help them avoid some anti trust issues.
2. As far as the name “Alphabet”, it’s fine. Anything would be fine really. It’s a holding company, not a consumer facing company.
3. As far as domain extension goes, I have few theories.
A. They may have bought or invested in the .XYZ registry to operate some of their own new GTLD’s. Going with .XYZ could be a signal of what’s coming.
B. It’s a domain hack, not their new company name in another extension. This is important as it wasn’t the unavailability of .Com that drove the decision to go with .XYZ.
C. Why not go with Alphabet.XYZ (do they even own it?)
D. Why not go with XYZ.Com ?
4. Why did they brought up Hooli.xyz? Majority of the world have no clue about this tv series, I’m one of them. From what I can tell, SV elite type tv series, it’s a further way to distance yourself from the rest of the population.
I’m sure hey wanted to come across as edgy but the naming message, as strange as it is, is that they are unpredictable and irrational which makes them dangerous, not in a good way. This could have been made completely on purpose and nothing to do with naming in general with the one purpose to throw the EU to a tailspin.
But the more I think of it the more my conclusion comes to be that the top three partners are all eccentric billionaires. There is no logic, they feel they can do whatever they want and they do whatever they want, with or without regards to their shareholders, partners, or consumers.