Roomi Raises $11m - Guess Its Domain Name | DomainInvesting.com
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Roomi Raises $11m – Guess Its Domain Name

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A started up called Roomi has raised $11 million in funding, according to TechCrunch. Roomi helps people find roommates, and it seems to be relatively successful since its introduction in 2015. Although the branding is cute, I don’t think the domain name is very good and it could cause problems as the startup continues to grow.

Roomi can’t be found at Roomi.com. Instead, visitors need to go to RoomiApp.com to find the company’s website.

The exact match Roomi.com domain name has been registered since 2000, and it is being used as a blog. I would imagine it could be helpful for the startup to purchase Roomi.com, although a brandable domain name like Roomi.com has quite a bit of value.

Perhaps a bigger problem for the company is a totally different domain name. As I was writing this article, I accidentally typed Roomie and Roomie.com a couple of times. When I think of the shortened and colloquial version of roommate, the spelling is generally “roomie.” When I visited Roomie.com, I was forwarded to what appears to be a competing website, Roommates.com. People who hear about Roomi and visit Roomie.com instead of RoomiApp.com will be forwarded to a potential competitor or Roomi. It is one thing if a prospective customer lands on a domain name that is much different than what was expected. It is totally different if a prospective customer lands on another website that does something similar. Perhaps prospects who go to Roomie.com won’t even know that it is a different company.

I don’t really know what the company can do to overcome this potential obstacle at this point. Even if Roomi would want to buy Roomie.com, I highly doubt the operator of Roommates.com is going to sell the domain name to what would seem to be a competitor.

App operators sometimes say that the domain name doesn’t matter all that much. In my opinion, people still visit domain names, and I think Roomi’s domain name could be confusing.


About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.


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Comments (8)

    Andrea Paladini

    IMHO Roomi should rebrand, their name is too similar to Roomie … that could lead to loss of traffic and business.
    This happens when people don’t make a check for “confusingly similar” names before adopting a brand. 🙂

    November 13th, 2017 at 11:14 am

      Paul McMenamy

      Absolutely agree Andrea.
      Way too close to their competetitor’s name and strategically – very stupid.
      Fire somebody!

      In reply to Andrea Paladini | November 14th, 2017 at 8:42 am

    Aamir

    With this domain they always have to explain the correct destination like you can visit us roomiapp.com thays a room with a single i.

    November 13th, 2017 at 12:22 pm

    Michael Anthony Castello

    I hope they do well and get a second round of funding. Then they can reach out for Room.com. No confusion there.

    November 13th, 2017 at 1:47 pm

    Bill Sweetman

    The folks at Roomi should spend $1,695 and pick up the soundalike domain RoomieApp.com from Huge Domains before a competitor does!

    November 13th, 2017 at 2:30 pm

    John

    Anyone remember the Google killer wannabe Cuil that also had millions of dollars behind it?

    Exactly.

    November 14th, 2017 at 5:53 am

    Davinderpal S Bhatia

    Top guys at Roomi need to read “Domains for Dummies”.

    November 14th, 2017 at 8:19 am

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