I am going to try something a bit different today and give you an inside peak into how I hope to sell a domain name to an end user company that knows the value of potential clients who visit the domain name.
My company owns the domain name ResistancePool.com. For those who aren’t aware, a “resistance pool” is generally a small indoor pool with streaming jets, allowing people to swim in place. These are similar to treadmills in a sense but they allow people to swim instead of run. Resistance pools are perfect for smaller areas, allowing people to work out in a place where a lap pool couldn’t fit.
I have done some research, and I see that there are a number of advertisers who are bidding on the keyword phrase “resistance pool” using Google Adwords. Those pool companies include:
- Endless Pools (EndlessPools.com)
- FitMax (FitMaxiPool.com)
I also did some research to see what other companies offer these types of pools but who aren’t using Adwords. Since it’s the winter time – and since many parts of the country are facing frigid temperatures, some companies may not be advertising right now. Other pool companies that offer resistance pools include:
- Sentry Pool (SentryPool.com)
Now that I have a small list of potential buyers, I am going to do a bit of research to find the names and contact information of the companies’ principals and/or marketing contacts. Here are the contact name I found (email addresses not included here):
- Endless Pools (James Murdock, President)
- FitMax (Lawrence Chang)
- FamilyPoolFun.com (Jeff Backer)
- SwimEx.com (Mark Pearson and Suzanne Marchetti)
- Sentry Pool (info@SentryPool.com)
- Hydroworx.com (Anson Flake, Paul Hetrick and Mike McHugh)
Not only will I use this information to get my emails in front of the right people, but hopefully Google will visit my site, and I presume many of these companies monitor their brands with Google Alerts, so they should see this blog post as well.
The hard work of finding potential buyers is nearly complete, but here is the email that will be sent to the buyers today:
I see that your company is one of the few pool companies that sells a resistance pool. My company owns the keyword domain name ResistancePool.com, and I would like to sell it. Instead of having to pay Google, Yahoo, or Bing every time someone clicks on advertisement, you can own the domain name for this competitive search term.
According to the Google Keyword Tool, there were 320 exact match search for “resistance pool” last month, and the number is almost certainly higher during the warmer months in the Spring and Summer. Owning this product domain name can help bring you new high value clients, and perhaps more importantly, it will prevent one of your main competitors from doing the same.
I am currently offering ResistancePool.com for just $850.00, paid via check, bank wire, or Paypal. I am also amenable to using Escrow.com, and we can split the fees. Since I am offering this domain name to several companies, the first one to reply with “I want it!” will get the rights to acquire it. The domain name is registered at Moniker, a Florida-based domain registrar.
Please contact me at once if you would like to purchase ResistancePool.com.
Elliot J. Silver
President, Top Notch Domains, LLC