PuppyFind to Become Puppies.com

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PuppyFind is a website that, as the brand name suggests, helps people find puppies. The company just sent an email to its mailing email list announcing an upcoming rebrand. Beginning on March 1, the company will become known as Puppies.com. In addition to the shorter rebrand, the company will also update its website.

From what I can tell using the Whois History tool at DomainTools, it looks like the parent company of PuppyFind has owned Puppies.com for nearly ten years. It appears the company acquired Puppies.com around June of 2012. Prior to that, the domain name was registered under Whois privacy at Internet.bs, and it had Hitfarm name servers. This leads me to believe Puppies.com had been owned by a domain investor prior to the acquisition.

Smartly, the company also owns the singular Puppy.com domain name. Like Puppies.com, Puppy.com currently forwards to the PuppyFind.com website. Puppy.com has been owned longer than Puppies.com, as it appears to have been acquired by the company sometime between 2003 – 2004.

I looked at NameBio, and I do not see any sales history for Puppies.com or Puppy.com. I also searched through my email to see if I could find any brokerage or auction listings, and I came up empty. I would imagine the sale prices of Puppies.com and Puppy.com will remain private.

I think rebranding as Puppies.com is a smart move for PuppyFind as it will allow them to expand its brand recognition beyond helping people find a puppy.

Thanks to Hugh for sharing this with me.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

5 COMMENTS

  1. I dont like the new site. Hard to find puppies and states. My kennel did not come up as a Virginia Kennel wont be selling puppies on your site in the future paid $20 a month for years. No more

  2. I’m thinking of quitting them for the same reason-hard to navigate on the new website and I’ve also paid the $20 for over 10 years.

  3. Agreed new site is a nightmare. Horrible. All these years I’ve told everyone on fb to go advertise on there ..no more. Not worth opening the site. Ecerything that was great about puppyfind they got rid of….

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