Acquired for $3 Million


On Wednesday, GeekWire reported on the $100 million funding round of a real estate startup called Place. The company is now valued at $1 Billion, and it wisely uses for its website. Most interestingly to domain investors, the article shared that was acquired for $3 million. Jeff Eckhaus spotted the sale price and shared it on Twitter:

Here’s an excerpt from the article discussing the purchase price for the domain name:

“The company spent $3 million to acquire the domain name, Kinney said, describing it as an important step in Place’s ambitions to build a consumer brand in support of the agents that use its technology and services.”

I did a Whois search for the domain name at DomainTools to learn more about its history. Current Whois records show the registrant of is That leads me to believe the domain name was purchased with some sort of payment plan.

Historic Whois records at DomainTools show that became the registrant either in late December 2020 or January 2021. Prior to that, the registrant was listed as GoDaddy’s Domain Buy Service. NameBio shows that sold for $550,000 in May of 2017.

Because is currently registered to an escrow service, it is unlikely that DNJournal or NameBio will chart this $3 million sale at this point. I would imagine the sale will be charted once the Whois changes to reflect the real estate company as the registrant.

If the $3 million sale does get confirmed for 2021, it would rank as the 4th largest publicly reported domain name sale. It would trail the $3 million plus sales,, and

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. Congratulations to the seller and buyer. That’s a great name. Most likely is in a payment agreement using a I currently have one at for 5 years. When the final payment is made, the domain will transfer to the buyer and be recorded by DNJournal.

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