After much hoopla, the final Domain Roundtable live auction list was released at 12:00AM this morning. About 35,000 total domain names were submitted for this auction of only 450 names. Kudos to Jay Westerdahal and his staff for devising a system to rank the best names, and then for manually reviewing the names. I believe that it is essential for a domain expert to review the domain names, which is what took so long for the final list to be released.
While there are a few high value domain names in the auction, there are also quite a bit of so-so names (at least in my opinion). The challenge will be to run this auction without losing the attention and interest of bidders, which is difficult even in a smaller auction.
I believe the top 5 values in this auction are:
AZ.com – $500,000 (just look what the folks at NV.com are doing)
Copies.com – $80,000 (many uses for this great name and a fair reserve price)
Rehabilitate.com – $25,000 (low reserve for hot keyword)
FinancialCounseling.com – $5,000 (owners says it earns $30/month in ppc, valuing it at $3,600 on 10x revenue multiple alone)
Event.com – $165,000 (30,000 visitors/month! Best value in the auction)
Southerner.com – $6,000 (yes, it’s mine, but I think the price is right)