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Valuable Domain Name Connected to Alleged Murder

There is an article in the NY Post about a high-profile murder case that is coming up for trial in New Jersey. A high-value domain name appears to have been associated with people involved in the matter.

The Caneiro brothers ran an NJ-based tech company, Square One,” reported the NY Post.

Atom Teases Domain Name Generator Tool

One of the things I enjoy doing is creating lists of domain names to search and register. In years past, I primarily used keyword lists from various websites along with the concatenate function in Excel.

More recently, I’ve been entrusting this to AI tools like ChatGPT and Grok. To come up with domain name lists to search, I would enter a prompt that is something along the lines of this:

My Top Acquisitions of 2025

Rick Schwartz shared a list of domain names he acquired in 2025, and I thought I would do the same.

I acquired / registered more than 600 domain names last year. I am fairly certain I hand registered more domain names during the year than in any prior year. Some of those were similar to names I previously sold and others were more trend-associated.

The largest percentage of acquisitions I made were .com domain names. I would guess that more than 90% were .com. I also bought multiple .AI, .CO, .IO, and .XYZ domain names. There are others – like a single .App, .TV, and .VC domain name, but I don’t think I bought domain names in any other extensions.

I would consider the domain names below to be my top 10 acquisitions of 2025 (not including names that were already sold). It is not a list of the most expensive domain names I acquired, but it is in alphabetical order. I invite you to share your top domain name acquisitions if you would like.

Umami.com Back in Auction at GoDaddy

The Umami.com domain name was in an expiry auction at GoDaddy last month. The winning bid for the auction was $100,000, as noted by Raymond. Because of the nature of GoDaddy expiry auctions, the winning bidder is not publicly known.

For whatever reason, the winning bidder did not pay for the domain name, nor did the runner up. In the case of a bidder default, I was under the impression that GoDaddy offered the domain name to under bidders sequentially until someone opted to purchase the domain name. Apparently, I was incorrect.

Where I Sold Domain Names in 2025

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I was very fortunate to have a strong year selling domain names in 2025. I wasn’t anticipating it to be as solid as it was, but I was happy with the results, especially considering I grew my portfolio to more than 2,500 domain names over the last year.

I thought I would share some information about where I sold domain names last year. Some of the sales were inbound and passive and a few were generated by outbound marketing.

My First Domain Name Purchase of 2026 was a Rookie Mistake

As I do every morning, I was looking through a list of pending delete domain names on the first day of the year. I found a two word health .com domain name that caught my eye and backordered it at DropCatch.com. With a $59 bid, I was the only bidder and made my first purchase of the year.

Unfortunately, it was a typo. A rookie mistake. Not off to a good start on the domain name acquisition front.