We are doing some business with a local company that has Northern Lights in its branding. This is not a unique name, as it is shared with thousands of other companies. When we began working with them, I did a Whois search for NorthernLights.com to see who owned the domain name. Everyday dealings often spur me to do Whois searches as I continue to improve my portfolio.

Yesterday afternoon, Dommunity shared a list of companies that recently raised funds. Included on the list is a company called Northern Light that uses NorthernLight.com for its website:

Last year, I purchased more than 400 domain names. I didn’t spend as much on acquisitions as I have in previous years, but I increased the number of domain names in my inventory.

I looked through my acquisitions from 2024 and want to share my 5 favorite domain name acquisitions from last year. The list does not include a few of the nice names I bought and also re-sold within the year.

Here are my 5 favorite .com purchases:

I was looking through my domain name acquisitions for 2024, and something caught my attention. Approximately 25% of my domain name acquisitions and registrations in 2024 were non .com domain names.

With just about a day and a half remaining in 2024, I have purchased approximately 400 domain names this past year. I purchased a little more than 100 non .com domain names. Very few of them were hand registrations.

I don’t have an easy way to calculate the % of spend on non .com domain names, but all 10 of the most expensive domain names I bought in 2024 were .coms. Those top 10 names alone account for nearly 80% of the amount I spent on domain name acquisitions. My guess my total spend for non .coms this year is less than 5%.

I took a quick look, and these are the non-.com extensions I bought this year: