I try to keep my prices consistent across sales platforms. When I change prices on one venue, I typically try to change it everywhere. This doesn’t always happen though.
While at the ICA meeting, I sold an inventory-quality domain name. I went to check where the domain name resolved, and I saw it was resolving to a different platform. It also had a lower price by about $1,000. I was out for dinner, so I didn’t have a chance to either remove the listing or change the nameservers.
On Friday, GoDaddy (via Afternic) announced it would allow sellers to offer Lease to Own (LTO) transactions for up to $5 million. Since inception, GoDaddy has capped the maximum LTO deal at $100,000, so this extension offers greater flexibility to domain name sellers.
Announced today at the ICA in Las Vegas: no more $100,000 limit on Lease to Own!
Got domains priced above $100,000?
Enable Lease to Own today. pic.twitter.com/D1H1ttbGrn
— Afternic (@afternic) January 17, 2026
I think this is great, but domain investors need to use their best discretion with an offering of this magnitude.
By all accounts that I’ve heard, the ICA meeting last week was a big success. Thanks to the efforts of Kamila, Tiffany, and the ICA board, the ICA pulled off another well-attended event in Las Vegas. The event was held at a new venue – Park MGM – and I think that was a good choice, particularly due to the non-smoking environment and smaller footprint.
My single disappointment was that I had to leave early for a family commitment. As a result, I did not have the opportunity to meet with everyone I wanted to see. I did connect one on one with quite a few friends and colleagues who I only see once a year, and that made the trip worthwhile.
My personal highlight of the ICA meeting was being voted the recipient of this year’s Lonnie Borck Memorial Award.
Yesterday morning, I received a $20 offer for one of my valuable domain names. I sent a polite reply to the prospect to let him know the domain name was worth substantially more than his offer. I also suggested he look for an unregistered domain name with his small budget.
Sometimes people reply to this type of response with a snide comment or a “thanks” of some sort, but I was surprised and amused by the reply I received instead:
Lumis is primarily a buyer-side domain brokerage. I frequently see eye catching domain name acquisitions shared by Lumis domain brokers. Lately, the company has reported some strong .ai domain name sales, but the company’s deal flow seems anchored by exceptional .com domain names.
Lumis recently published an update on LinkedIn with a graphic containing nearly 250 domain names it helped its clients buy in 2025. At a quick glance, some of my favorite domain names on the list are:
There is an article in the NY Post about a high-profile murder case that is coming up for trial in New Jersey. A high-value domain name appears to have been associated with people involved in the matter.
“The Caneiro brothers ran an NJ-based tech company, Square One,” reported the NY Post.
