Domain industry veteran Dan Cera posted his thoughts on the two biggest mistakes he believes a domain investor can make. One is related to buying domain names and the other is related to selling domain names. I like and respect Dan, but I think there is an even bigger mistake that investors can make.

Here’s what Dan wrote on Twitter yesterday:

Dan’s #domainname tip of the day:

Purchasing non dot com #domainnames is the single biggest mistake you can make as an investor (buyer) of Internet #domainnames

AND

Pricing your #domainnames is the single biggest mistake you can make as a vendor (seller) of yer #domain names

— DomainTrader (@DanCera) June 9, 2021

“We are pleased to inform you that the potential buyer for [redacted].com has accepted your offer of 24500 USD.”

“Congratulations, [redacted].com has sold for $1600!”

“Congratulations, you and [redacted] reached an agreement!”

I love receiving emails with the above messaging. They are from different domain name sales platforms notifying me that a buyer has agreed to purchase one of my domain names. The only issue is that these deals have either already fallen through or I expect that they are going to fall through.

XYZ is the lead sponsor of my 2021 Pan-Mass Challenge domain industry jersey. The XYZ design and operations teams (Amy Brown Cole and Jocelyn Hanc) also created the jersey and shorts I will be wearing. Once again, they did a great job, and the outfit is a .Beauty. In addition to highlighting the company’s flagship .XYZ logo, the XYZ design team also incorporated the company’s other extensions into the front of the jersey. You can see .Quest, .Makeup, .Skin, .Hair, and .Beauty.

On the back of the jersey, you can see the logos of the generous domain industry companies that supported my ride this year. These companies have gone above and beyond by donating at least $500 to Dana-Farber Cancer Institute via my PMC fundraiser. Some of these sponsors have supported my ride since I began riding the Pan-Mass Challenge 8 years ago, and I appreciate it. The domain industry jersey sponsors are listed below.

This is one of the most common rebuttals I receive when I tell someone the price of a domain name they want to buy and their offer is substantially lower. In the history of domain name sales, I don’t think this type of response has ever gotten a domain name seller to agree on a substantially lower price.

Here’s how I recently replied when someone made a sub-$100 offer for a domain name I value into the six figures, and he responded by saying ‘a domain name is worth what someone will pay for it’: