This is one of the most common rebuttals I receive when I tell someone the price of a domain name they want to buy and their offer is substantially lower. In the history of domain name sales, I don’t think this type of response has ever gotten a domain name seller to agree on a substantially lower price.
Here’s how I recently replied when someone made a sub-$100 offer for a domain name I value into the six figures, and he responded by saying ‘a domain name is worth what someone will pay for it’:
If you walk into a rare car dealership on a Tuesday afternoon and see a beautiful vintage Ferrari on the showroom floor, would you offer the dealer $75 if there is no tacky price tag on the windshield? Your $75 offer to buy [Redacted].com is sort of like that.
The Ferrari may not have dozens of people crowded around it fighting to buy it – particularly on a Tuesday afternoon. However, the dealer could sell it to a Ferrari collector or someone who wants to have it in his collection for the value the dealer and collector agree upon. The value may seem crazy to me or to someone else who knows very little about Ferraris, but someone who is knowledgeable about rare cars or Ferraris would have a good idea of its worth.
My company acquired this domain name from a company that had not been using it. I know it is worth six figures because domain names are my business.