Earlier today, GoDaddy announced that customers can now create checkout links for Lease to Own (LTO) deals. Customers have been able to import these types of leads for buy it now sales only.
Now at Afternic: Lease to Own for Custom Checkout Link!
Close Lease to Own deals using GoDaddy's checkout process, with a flat 10% commission.
Available from your portfolio page today! pic.twitter.com/Q3zS30v49r
— Afternic (@afternic) July 28, 2025
I pay pretty close attention to the domain name aftermarket. I read DNJournal’s weekly sales report, follow NameBio on X, and track many domain name sales and auctions on the major aftermarket platforms. There are many sales that I miss though.
That’s where NameBio weekly saved searches come into play. At the moment, I track every dictionary word .com domain name sale that is recorded by NameBio. This includes all of the large sales I likely noticed throughout the week, and it also includes some of the more obscure one word .com sales I would have missed. For instance, in yesterday’s report, I saw that Windjammers.com sold for $765 via GoDaddy.
Someone from the industry reached out to me early this year offering to sell a domain name to me for more than $100,000. I passed on the opportunity because I thought it was vastly overpriced. I didn’t counteroffer either because the amount I would pay was far lower than the asking price.
Months later, I saw the domain name sold for very low 5 figures. I can’t turn back the clock, but had the asking price been around $25k, I probably would have countered at or above the eventual sale price. Perhaps a negotiation would have made it even higher.
Over the last several weeks, I have been adding more domain names to my account at Atom.com. I have just shy of 250 domain names listed for sale along with some that are pending review. With another lease to own sale started last night, I currently have 4 LTO deals in progress at Atom. Two are .com, one is .AI, and one is .xyz.
Pricing domain names is challenging. The domain name market is dynamic. Domain name values can fluctuate based on many factors related to the domain name and the seller. If the price is too high, buyers may ignore the domain name. If it is too low, money can be left on the table.
One aspect of Atom.com that I find helpful is that it will help price domain names. Upon premium acceptance, Atom.com provides a suggested price with bracketed prices that are higher and lower by a percentage based on the membership tier of the seller.
Lovable is a popular “vibe coding” startup that has quickly become a leader in that space. Lovable was founded just 8 months ago, and TechCrunch reported that the startup just achieved unicorn status – a valuation of $1 billion or more. The company raised a $200 million Series A funding round, and it now has a $1.8 billion valuation.
Notably to domain investors, Lovable has done this with a brand matching .Dev domain name.
