No Hurray for "Hoorray"

I understand the whole web 2.0ish theme of creating a cool sounding company name, but that becomes a problem when it confuses visitors who accidentally type-in the domain name phonetically. This type of thing seems to happen all the time when people opt to spend money on marketing efforts rather than ponying up to buy a good domain name. It’s almost like building a beautiful home high up in the mountains of New Hampshire. Sure, the house is beautiful, huge, and there is plenty of cheap land to build a sprawling estate, but when it comes time to invite your friends, you better hope it doesn’t snow, because they aren’t making it if there’s snow.
I was reading through my emails this morning, and I received a press release with the headline “ Acquires “Hooray” Domain Name.” Apparently, the company thought buying the correct spelling was press-release worthy. According to a representative of the company,

“This is a significant step as we prepare to relaunch the 2.0 version of Hoorray later this summer,” said Robin Zieme, Director of New Ventures for Hoorray. “While the spelling of Hoorray with two r’s was not a hindrance, it will ensure that all traffic intended for our site comes our way.”

Maybe I am not their target audience, but whether the name has one “r” or two, if someone suggests that I visit Hoorray, I am probably going to type in, another proper spelling of that word. Yes, having a cool and unique company name makes for a less expensive domain name, but losing a considerable amount of traffic to the proper/alternate spelling of the domain name can be an expensive mistake – especially since the correctly spelled domain name will increase in value once the incorrectly spelled domain name starts driving traffic to it.
I’m old school. If I am going to confidently build an online company that will rely on web traffic for revenue, I am going to bank on its success and buy a non-confusing domain name. At least if the company fails, the domain name will still have value!

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn
  1. Elliot, I think you bring up an important point about having a unique name. If you’re going to go for something that is hard to spell, or easy to misspell, you’d better be ready to buy as many of the misspelled domain names as you can. Cutesy spellings are just that “cute-sy”. If you’re in business to drive traffic to a site, you want to make sure your domain name is crystal clear and easy to spell. If it’s not, make sure you have contingencies in place.

Leave a Reply

Recent Posts

Lucky Break

A few years ago, I made an offer to buy a one word .com domain name. My offer was reasonable, but it was a...

Zoom Moving from to (for Email)

During the early days of the pandemic in 2020, Zoom became a household brand name. People were able to communicate across the world via...

15 Domain Investing Tips from Squadhelp CEO

In case you missed it over the Thanksgiving holiday, Squadhelp CEO Darpan Munjal posted a long thread on X to share some domain investing...

Namecheap Black Friday & Cyber Monday Domain Name Sales

In a press release I received yesterday morning, Namecheap announced its upcoming Black Friday and Cyber Monday sales. Of particular interest to domain investors... Reportedly Sold for $110k

This morning on X, Andy Booth reported the sale of for $110,000. He reportedly acquired the domain name for less than $10,000 a...