Acquired for $15 Million

The domain name was acquired for $15 million, according to a press release I was sent by a representative from According to the release, the deal was brokered by and GoDaddy. The sale was facilitated by This is one of the largest publicly reported domain name sale of all time. It is the second largest publicly reported sale in the past few years, following the $30 million sale of in 2019.

The buyer and seller of are not publicly known at this time. The domain name is currently registered at GoDaddy under Whois privacy. The domain name has been privately registered since March of 2021. Prior to that, GDPR obscured the registrant of the domain name.

Here’s the press release I received this morning: bought for $15,000,000
Domainer and GoDaddy brokerage team finalizes purchase of, facilitated by

SAN FRANCISCO, California – 3 August 2022 –, the world’s largest online escrow provider, and, specialists in premium domain brokerage and acquisition, today announced the purchase of the domain name for 15,000,000 USD. The deal was brokered for an undisclosed buyer by the experienced teams at Domainer and, whilst being facilitated by

Although no formal plans have been publicly announced regarding a project at, Domainer can report that the buyer has associations with other web3 projects, such as, which offers a curated web3 service to artists.

Lead broker on the deal, Matt Holden (formally working at GoDaddy, now part of the team), says: “It was a pleasure to work with all parties involved with, an incredible opportunity for the buyer to acquire a category killer domain and one of, if not the best, possible .com’s in the entire web3 space”. is a phenomenal asset, considering how NFTs are revolutionizing digital asset ownership, laying the foundation of the metaverse economy, play-to-earn games, and more.

The $15m price tag makes the purchase the 2nd highest published sale on and is, impressively, more than 7 times the highest published crypto oriented .com sale, which was at $2m USD back in 2017.

Ian Garner, Director at, added: “The recent purchase of is an acquisition all brokerage platforms would love to be involved in. It has truly been a privilege to have played our part in the deal and to continue to represent a very happy buyer.”

Jackson Elsegood, General Manager at, said: “The recent acquisition of is one of the largest web3-related transactions we’ve seen on the platform.”

Used for secure transactions from $100 to $100million and more, is a secure online escrow service that acts as a neutral, third party that holds a buyer’s funds in trust until all parties are satisfied with the deal.


Winner of the BBB Torch Award for Ethics for Silicon Valley, San Francisco and the Bay Area, is the world’s largest online escrow provider. Founded in 1999 by Fidelity National Financial, today over US$5 billion in transactions have been secured from over 2 million customers. The company is now a division of Freelancer Limited (ASX:FLN, OTCQX: FLNCF).’s headquarter is in San Francisco, California, the United States.

The partnership between a domain investor and a domain broker, offers premium domain name acquisition, or “buyer’s brokerage”. The specialists at have over 12 years experience in sourcing and acquiring premium names for clients. The brokerage presence is based in North West England but the business has staff all over Europe.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. The press release is a bit confusing. When they said “Matt Holden (formally working at GoDaddy, now part of the team), did they mean “FORMERLY working at GoDaddy” (and now working at a separate entity)?

    Otherwise, they make it sound like is part of GoDaddy, through the term “formally”. (and I’d expect to see a GoDaddy branding message somewhere on their site, just like what happened to after GoDaddy acquired them)

  2. Great public sale to start August 2022.

    The global recession isn’t stopping dot-Com until proven otherwise.
    <NFTs(.)com is a $15M reminder of the value of short, meaningful dot-Com to the right buyer.

  3. Always good to reevaluate your prices and go all in with your guts.

    Godaddys commission is more than the price nft .Com sold by AR .

  4. I agree with BullS. Most will type “nft”.

    Also, if I hear “NFT” I immediately think of Non-Fungible Token, both singular and plural … no “s” needed.

    But if I hear “NFTS”, to me, it does not bring to mind Non-Fungible Token/Tokens.

    • I asked the rep from “Can you confirm this was an all cash deal? Can you also confirm it did not involve cryptocurrency payments or a payment plan?”

      Hopefully they will give an answer.

  5. Most probably once again a fake sale allowing viral communication for all the parties involved, a great linkbaiting operation and a decupled perceived value for the domain.
    How sad that the US market, once a world leader, has been stuck in bullshit communication, bad practices and constant decline.

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