The NamesCon live auction was held yesterday afternoon, and I received the auction results from Scott Pruitt, NameJet’s Director of Marketing. Overall the live auction, was pretty successful, grossing $1,495,400 in sales. 92 of the 131 live auction listings were sold, which is a sell through rate of around 70%.
The top live auction sale was Lawn.com, which sold for $240,000. Tuscany.com was the second largest sale of the auction, closing at $157,500. Penis.com was the third largest sale of the day at $110,000. I think three of the best deals of the night were Erotica.com at $80,000, Consignment.com at $34,000, SouthAmerica.com at $30,000.
Scott had some thoughts on the biggest surprise of the night, which was the sale of the non-.com domain names:
“The biggest surprise was the success of the non-.com names offered in the auction. 36 non-.com names were sold for a total of $354,600, with an average sale price of $9,850! Some of those included 88.xyz @ $70,000, web.hosting @ $52,500, stock.photo @ $16,000, and 8.link @ $14,500. If this is any indication of things to come, 2016 may turn out be the year of the non-.com names.”
Although Monte’s prediction that this year’s NamesCon auction would set a record has not yet come to fruition, there are still many of the better domain names in a silent auction that is ongoing. I would imagine that they will move some of these domain names. I would not be shocked if the final tally is in the $3-4 million range.
The live auction results have been published below:
I thought the Chinese liked words now?
Good results but expected, no.
Yeah, it’s a .com tragedy, but nTLDs did pretty good.
Erotica.com sold for 8 years ago for $800k and now just for $80k. Hmmm – 8 years of waiting for… It’s 90% loss + commission, so it is even worse. Unlucky 8 😕
Penis.com sold for only $110k. Wow! Another surprise.
Tuscany.com sold also very low ($157,500) IMO. This is a strong geo name. I hope all sellers get lesson that “no reserve” is not a good model for valuable names. Don’t do it. Never!
All LL.com names end unsold. What more to say: 4Q/2015 was a right time to sell, …now it’s 2016 and the best (.com) time may be over. Or not?
The hype over gTLDs definitely showed in the results. Not as great as Flowers.mobi for $200K but relative to what the 2-word .com’s went for. The prices for those .com’s are bigger bargains than they would’ve gotten on an average day at Godaddy auctions. That’s just crazy. I expected much more competition.
I bid online and won one of the domains. The web interface showed SOLD and I briefly celebrated and then a few seconds later it was back on and I had to bid once more and win it a second and final time. A $400 difference so not the end of the world. Luckily I was paying attention. Maybe, I’m the only one that happened to. This was in the final 1/3 of the auction. Regardless, I’m still pretty happy with the price and the domain. Still awaiting payment instructions.
I wanted to add about these sold .com prices: If someone told me these were results from a 2002 auction, I would not have batted an eye. The explosion of gTLDs gives everyone a second opportunity. The question is whether that opportunity is in the new gTLDs or the old school .com’s. I’m betting on the latter.
Several .com buyers made lots of money because the prices were wholesale for many many .com domains at this auction.
How many people were actually at the live auction? They either didn’t do their homework, were hungover, focused on gTLD’s or just don’t know any better given these prices.
i am in istanbul and i could not bid. the online ringman page did not load. anyone experienced this?
NEVER list one word domains with NO RESERVE.
Kicking myself that I missed out on buying some of the .com’s which sold for ridiculously low prices because I was living vegas life on Monday (Hakkasan Sundays are really good).
The live auction list should have been finalized 7 days before auction so buyers could have gone through it before starting travel to vegas and every attendee should have also been given this list at registration desk with the reserves or the lack of them listed prominently.
The live auction list was published way too late and the fact that every attendee was not given this list at registration is a fail.
For next year incorporate bidder registrations into namescon registration so the other side of the namescon lanyard doubles as a bidding paddle for up to 10k and over that with further verifications.
Well thought-out analysis.
88.xyz goes for 70k. I have 88.cash. If any one has an offer, mail me at the whois email. Thanks.
Wasn’t paleo.diet given away by Frank during his new marketplace presentation?
The seller of Penis.com got shafted.
No need to be a dick.
Also another question, what about imk.com?
I have few very good domains,If any one is interested email me
I wil sale at very reasonable price
Erotica.com was the best deal from a buyer perspective, in my opinion.
Sure, the non-.com sales were good, but as Tony pointed out, flowers.mobi went for $200K, and many big sales were made the first year of .co, .me and so on.
Penis.com? I wouldn’t touch it…
Michael, what could be a better buy than Penis.com for feminine domain investors? 😉
I could come up with a suggestion, but better not 😉
G’day, So how do you put this all into perspective? I look at these sale values and try to relate them to the domain names I made up and registered. Eg: Wedding.gift sold for $8,500 – Consignment.com $34,000 – ToyTrucks.com $2,750 etc. Most of mine value online between $1 and $250. Eg: TwenT1.com – FreightAhead.com – GreenTshop.com …. I think they are interesting and commercially viable but the valuations tell me otherwise. So how does it all work?
Think of it this way. If you ask 100 people in the consignment business (ie owners of consignment shops) if they would take Consignment.com for free, nearly all of them would say yes. With your domain names, who would you even target? Yours are way more specific and may be valuable to someone at some point in time down the road (or maybe not). Most of the names that sold are highly desired.
Understand 100% what you’re saying. I still have problems working out the relative value between some of these Domain Names. As you say Consignment.com $34,000 was very popular and valuable (job done – sold)- so what is the actual value of a similar typo site such as Consignmnt.com? Penis.com sold for $110,000 – so what would the plural Penisis.com be worth? I guess it all depends on what a potential buyer thinks, which is actually how all markets work. It’s a challenge but I’m having fun trying to work it out.
All the best, Wayne.
Why isn’t SportsCars.com on the list. I heard it sell for $49K.
Check the article date 🙂