NameJet is holding a private auction with Afilias, and 79 keyword rich .info domain names are up for sale. The actual auctions will take place from May 3rd to May 10th, although backorders need to be placed in order for bidders to participate in each of the private auctions. There is no reserve on any of the auctions.
Here are a few of the domain names that are up for sale in this auction:
As you can see, there are some fantastic keyword domain names up for sale. In my opinion, if these names were .com, the auction would generate tens of millions in sales. As is, I wouldn’t be shocked if the auction generated a quarter of a million in sales.
From my perspective, now is a very good time to hold an auction like this. With the first new gTLD domain names expected to be introduced later this year, I think .info domain names will become more difficult to sell. People will have more choices, and while .info makes sense, there will be plenty of other options.
I am pretty sure I won’t be a participant in this auction, but it will be interesting to see how well the auctions do and track subsequent sales down the road. Perhaps I will prove to be wrong in my assessment, and the introduction of gTLDs will make consumers more aware of .info.