This morning, NameCheap CEO Rick Kirkendall announced the launch of SSLCertificate.com, a website that obviously specializes in the sale of SSL certificates. NameCheap also owns the plural SSLCertificates.com, and it forwards to the singular version. The company purchased both domain names about a year ago in a private acquisition.
NameCheap is already active in the SSL business, as the company operates CheapSSLs.com. In addition, NameCheap customers may purchase SSL certificates directly from the NameCheap website.
Rick offered some insight into the new business:
“After successfully launching CheapSSLs.com just a few years ago and growing that into six figure revenue a month business, we are excited to launch another brand that fits more into a premium category. Obviously the domain name and the brand itself helps place us into that category from the getgo. We know this business quite well and we’ve done it before so I’m quite confident we’ll have another winner on our hands here.“
At present, Go Daddy is the top ranking website when it comes to a number of SSL-related keyword searches on Google. CheapSSLs.com does rank #1 on Google for its exact match keyword search of “cheap SSLs,” although that is a lightly searched term. Getting SSLCertificate.com to rank #1 in Google for its exact match term would be a significant achievement for the company.
It will be interesting to follow the progress of SSLCertificate.com to see how the exact match domain name helps NameCheap in terms of search rankings.