I spend a fair amount of money on domain name auctions, but I have only bought a handful of names on GoDaddy’s auction platform. Frankly, I did not like the bidding and searching experience, and I stayed away from GoDaddy Auctions.
Case in point: at the beginning of December, there was a domain name I wanted to own that was at auction at GoDaddy. I was on a brief vacation and away from my computer. I was outbid at the final moments of the auction, and I needed to bid from my iPhone. Needless to say, I experienced some serious troubles and I let Paul Nicks and my account rep know about it. Despite trying hard to bid higher than the final price, I lost the auction, which ended at around $10,000.
A few weeks later, I was contacted by a couple of contacts at GoDaddy asking if I would like to test out their new Auctions app that was undergoing beta testing. I let them know that I was not a regular bidder but would give it a shot.
For the last few weeks, I have been testing the app. I must complement the GoDaddy team on a job well done. I would consider the app to be a companion app, in that I still visit the auctions website to favorite auctions I like and to search for domain names that are coming up for auction. Now that I have saved a couple of searches, the process is simple and it is part of my daily routine.
Once I have my auction favorites, they are automatically added to my watch list in the app. I can then very easily place bids and/or monitor the auctions from the app. Instead of having to log in to my account and wait for a pin code (sometimes over and over), I simply place my bid and enter a 4 digit pass code to place my bid. Nearly all of my bidding action is done from the app, even when I am in my office.
This app has definitely increased my bidding activity. I had probably spent under $500 total on all GoDaddy Auctions I won. In the last few weeks, I have won over $5,000 worth of auctions. I have been involved in many other auctions that I lost, too. The GoDaddy Auctions app is the impetus for my increased bidding activity. Bidding on GoDaddy Auctions is no longer an annoying experience for me.
There are a few minor issues I have with the app. I was able to spend some time with the development team at NamesCon to share some feedback about things I would fix. Most of those changes are aesthetic in nature (ie, my desire to see bidder handles, my home screen preferences, preferences on watch/favorite lists…etc.). I understand they are still seeking feedback from users to improve the app.
I am somewhat reluctant to share this glowing review because it will probably bring more competition to GoDaddy Auctions. I am accustomed to contested auctions, so it is what it is. The app is great, and I will be bidding more on GoDaddy Auctions going forward. If it weren’t for this app, I would not use GoDaddy Auctions.