Listed Exclusively at Sedo


In the last three years, a number of my friends have had kids. One thing I’ve learned from all of this excitement is that the moms and moms to be do a ton of baby research and are excited to share things with other moms and moms to be. Moms a ton of time and money researching everything from organic baby food to diapers, and everything else in between.

I am sure this stays true as the kids get older, but my friends’ wives seem to be very active moms, and that’s a big reason why I think is a great domain name. When someone hears the name, there is no doubt in their mind what will be on that website. I could see a large company or an enthusiastic startup purchasing this domain name and creating a community on the domain name.

According to a news release this morning, the owner of has put it up for sale, and Sedo will be the exclusive broker. Although the asking price isn’t listed, I believe this is a high 6 figure or low 7 figure domain name.

There are a ton of websites devoted to moms, and Sedo should be able to get some good publicity in this vertical.

Press Release:

Sedo, the leading online domain marketplace and monetization provider, today announced that will be listed exclusively for sale at Sedo. Easily searchable, highly marketable and easy to remember, this exclusive domain name offers an unprecedented branding and investment opportunity to help capitalize on the internet-savvy and highly influential “mom” demographic.

With the buying power of US moms currently residing at $2.1 trillion a year, the “mom” demographic is one of the most lucrative consumer groups in the United States. Moreover, they are one of the top performing groups with regards to blogging, social media, couponing and overall internet use. A recent study shows that the number of “US Adult Female Internet Users with Children” increases year by year, revealing the massive marketing opportunity for this growing demographic.

In 1996, when the internet was still in its infancy, and search engines did not yet exist to help provide information in a flash, two moms set out to build a website using the domain name, intending to provide a much needed online resource for moms and their kids. The website has since been undeveloped, which offers new domain owners the rare opportunity to build a global brand from scratch.

“It’s very rare when a domain name of this value becomes available – especially one that has not yet been developed,” said Kathy Nielsen, Director of Sales at Sedo. “ not only offers the right investor the ability to start with a clean slate, but also provides a very significant marketing and revenue opportunity. We are very pleased to be chosen as the exclusive brokerage firm to represent this domain sale.”

Descriptive and generic domains that define a category have historically been the most valuable properties on the Web. Similar domains that have sold in the past show the potential value of the sale of this domain. For example, sold for $5 million in 2009, sold for $1,320,000 in 2003, and sold for $2,500,000 in 2011.

Parties interested in buying the domain should contact Sedo at

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


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