Jessica Alba’s company is called The Honest Company, and as you might expect from a company with a billion dollar valuation, they own the exceptional Honest.com domain name. In a Late Show with Stephen Colbert video shared today, Jessica Alba and Steven Colbert discuss the Honest.com domain name and how Alba’s company acquired the domain name.
I did a bit of research using DomainTools Historical Whois Tool to see who owned the domain name prior to the acquisition. In 2011, Honest.com was owned by Anything.com, a company that owns and has owned some of the most valuable domain names.
I have communicated with people associated with Anything.com, and the company does not share sales information. I am quite sure this was a very high value deal (my guess is high 6 or 7 figures), and I am also quite sure we won’t ever learn the price of the domain name unless Jessica Alba or someone else from The Honest Company reveals that information.
Here’s the video (skip to 3:30 to see the part about Honest.com)
Thanks to Matt Worth for sharing this video.