Jeff Sass Asks if ICANN Will Help with “Universal Awareness”

On February 11th during ICANN 52 in Singapore, The Domain Name Association (The DNA) hosted a breakfast meeting with its members and ICANN President and CEO Fadi Chehadé. The 40+ minute video is worth a watch when you have some time, but I wanted to highlight a question asked by Jeff Sass, CMO of the .Club registry.

Jeff asked if ICANN is going to contribute some resources in order to help with “universal awareness.” Jeff mentioned that The DNA has two primary objectives – universal acceptance and universal awareness. Essentially, this means that the organization wants people to learn about the new gTLD domain names and wants to help promote the usage of the new domain names. It would make sense that ICANN, the organization that received many millions of dollars in application fees for the new TLDs, would help contribute to these ends.

Here’s how the question was answered:

Thank you to Kevin Murphy for sharing a link to this video on Twitter.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Recent Posts

Squadhelp Adds Escrow.com as a Payment Option

0
Squadhelp has added Escrow.com as a payment option for buyers. The addition of the Escrow.com option was shared by ARIYAS on X this morning: 👍...

Some Thoughts on .AI Domain Names

5
There is no question that .AI domain names have become a hot topic of late. With considerable amounts of venture funding flowing into AI...

Handoff to Dan on Imported Leads Can be Confusing

0
I've been using the lead import option at Dan.com more regularly. Although the 5% commission is not ideal, transactions tend to move more quickly...

ArtificialIntelligence.com Goes Up for Sale

11
I tried to buy the ArtificialIntelligence.com domain name multiple times over the last 10 years. The emails I sent to the registrant went unanswered,...

EU Gives More IP Protection to Food & Drink Producers

0
Did you know that some well-known food and drink varieties are protected intellectual property regulations? Popular types of drinks and foods that are protected...