Jeff Sass Asks if ICANN Will Help with “Universal Awareness”

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On February 11th during ICANN 52 in Singapore, The Domain Name Association (The DNA) hosted a breakfast meeting with its members and ICANN President and CEO Fadi Chehadé. The 40+ minute video is worth a watch when you have some time, but I wanted to highlight a question asked by Jeff Sass, CMO of the .Club registry.

Jeff asked if ICANN is going to contribute some resources in order to help with “universal awareness.” Jeff mentioned that The DNA has two primary objectives – universal acceptance and universal awareness. Essentially, this means that the organization wants people to learn about the new gTLD domain names and wants to help promote the usage of the new domain names. It would make sense that ICANN, the organization that received many millions of dollars in application fees for the new TLDs, would help contribute to these ends.

Here’s how the question was answered:

Thank you to Kevin Murphy for sharing a link to this video on Twitter.

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