TechCrunch is reporting that publicly traded Internet Brands has been acquired by a private equity company for well over a half a billion dollars. The reason this is significant is that Internet Brands is a company that operates a number of websites on great generic domain names.
Some of Internet Brands’ websites include:
- Autos.com
- Gardens.com
- KidsCamps.com
- Loan.com
- VacationHomes.com
I am not sure if there is a relationship with NameMedia, but as you can see by the page title on the Advertise page of Gardens.com, there appears to be a relationship between Internet Brands and Namemedia: “Advertising with the NameMedia Gardening Network.” I’ve reached out to NameMedia for more information on this relationship. However, according to the Whois database, Gardens.com is registered to Internet Brands, so perhaps NameMedia sold it (along with DavesGarden.com) and the Advertise page is outdated.
Internet Brands was founded in 1998 as CarsDirect.com, and as a result of the success with that brand, the company transitioned “from a single vertical to a diversified, platform company that would scale much larger.” You can learn more about the company on its about us page.
Diversify, diversify ,diversify ๐
My domain and internet business is very small but I still try to cover a few areas with few different ideas.
They’ve got a fantastic and diverse network of sites. Quite a buy at only $640 Mil, considering some of the top keywords in the mix.