In Second Auction, Sells for Over $5,000 Less Than First Auction


In July of 2010, sold on NameJet for just a bit under $8,000. The domain name was re-auctioned on NameJet today, and the final sales price was a fraction of that, closing at just $2,600.

When it sold the first time, there were five bidders who bid $2,000 or higher, and this auction had just two bidders bidding above $2,000. The winning bidder this time around does not appear to have been a participant in the previous auction a year ago.

I blogged about this before, but Ski Market was once a thriving ski shop in New England. In 2009, the company filed for bankruptcy, and it appears that the domain name was not renewed and thus went to auction at NameJet.

Personally, I bid higher than the winning bid back when it was first auctioned but missed the end of the auction today. I think it’s a solid name, but I had slight concerns about the brand image and likely wouldn’t have put the time in to develop the domain name.

Perhaps the owner can build the site or sell it to a New England based ski shop that wants to attract people who may not be aware of the company’s demise. Compete shows that over 1,000 people tried to visit the website in November of 2010, despite the fact that the domain name did not resolve.


  1. Why not (besides having to create new traffic)
    The names that end in Supply are very good for B2B or retail.
    Most that are owned are developed (, etc)
    I picked up a bunch recently and may develop a few of them.

  2. Sort of similar to DemandMedia stock shares (“DMS”) … investors got in on the IPO at $17 per Share in January and then others could buy the same shares for less than $7.25 this month… Eh ?

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