Idearc Making Play for “Super” Domain Names?

Idearc SupermediaIt appears like the marketing and Internet Yellow Pages company formerly known as Idearc, and now known as SuperMedia, may have recently made a strong play for “Super” domain names.

In this week’s sales report on DNJournal, it was reported that SuperElectricians.com, SuperMechanics.com and SuperPainters.com each sold for $10,000 apiece. All three of these are currently registered in the name of Sedo’s Escrow account, presumably awaiting transfer.

This morning, Eric Borgos of Impulse Communications announced (in a comment on my blog) that his company recently sold several Super domain names. The names his company sold were SuperMortgages.com for $7,500, SuperFlorists.com for $3,000, SuperMoving.com for $7,500, and SuperPrinting.com for $4,000. All of these domain names are registered to Idearc  Media, which is now known as SuperMedia.

The company also owns SuperExterminators.com and SuperCarRepair.com. In addition, SuperPlumbing.com looks to be at Sedo Escrow as well. There may be others, but I only checked a handful of names I thought would make sense for them to own.

Does this mean that “Super” names have more value now than before? Probably not. I wouldn’t advise going out to buy these names unless you can get great prices. It’s more than likely the company already went after the domain names they wanted, and if you buy them with the hopes of flipping them, you might be stuck.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

14 COMMENTS

  1. Super…great….best…..etc…. are not going to catch on.

    After all they have to change the way surfers surf and who would not get tired of repeatedly typing in the super before the word?

  2. Got a lowball offer on a “super” name the other day . wonder if it’s these guys.

    Hey Eric , where’d the other offers come from ?

  3. I think this company is trying to re emerge from filing bk, they were heavy into print directories and obviously are a little lagging on catching up to the web world

  4. I can see them developing their super brand with them but not as a legit investment into super domains. It’s about like adding a “my” in front of everything. Sounds good but isn’t searched much. I can’t recall ever placing “super” in a search. Other than superpages, superstores or maybe even superman I dont see them rolling for organic search. IMHO

  5. Keep in mind that they’ll probably use TV spots to show off all the “Super” domain names and consumers could become more conditioned to typing in “Super…..com” than they are today. It’s an interesting strategy…

    • @ Paul

      Sorry, but I don’t see those having any value. They aren’t big categories for SuperMedia, and I don’t see the value of having Super in front of any of those keywords… sorry.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Recent Posts

Namecheap Prioritizing Sedo Listings Over Afternic

3
Michael Sumner from NameBio mentioned an unexpected uptick in sales closed via Sedo over the past couple of weeks, and he asked about whether...

Cloud.ai Sells for $600k via GoDaddy DBS

2
This afternoon, James Booth announced the $600,000 sale of Cloud.ai. The domain name was acquired anonymously by the buyer using GoDaddy's Domain Broker Service...

OnlyFans Founder – He’s One of Us

0
I read a NYPost article about the owner of OnlyFans, Leo Radvinsky, who is reportedly looking to sell his business for billions of dollars....

How Would You Spend $50,000 USD?

1
There's no doubt great .AI domain names are selling for big money on the aftermarket. This has been the case with great .com domain...

Do You Want a Domain Portfolio Tracking Tool?

2
Over the weekend, Atom's Darpan Munjal mentioned that Atom is considering building a domain portfolio tracking tool. He asked if anyone is using a...