Idearc Making Play for “Super” Domain Names?


Idearc SupermediaIt appears like the marketing and Internet Yellow Pages company formerly known as Idearc, and now known as SuperMedia, may have recently made a strong play for “Super” domain names.

In this week’s sales report on DNJournal, it was reported that, and each sold for $10,000 apiece. All three of these are currently registered in the name of Sedo’s Escrow account, presumably awaiting transfer.

This morning, Eric Borgos of Impulse Communications announced (in a comment on my blog) that his company recently sold several Super domain names. The names his company sold were for $7,500, for $3,000, for $7,500, and for $4,000. All of these domain names are registered to Idearc  Media, which is now known as SuperMedia.

The company also owns and In addition, looks to be at Sedo Escrow as well. There may be others, but I only checked a handful of names I thought would make sense for them to own.

Does this mean that “Super” names have more value now than before? Probably not. I wouldn’t advise going out to buy these names unless you can get great prices. It’s more than likely the company already went after the domain names they wanted, and if you buy them with the hopes of flipping them, you might be stuck.


  1. Super…great….best…..etc…. are not going to catch on.

    After all they have to change the way surfers surf and who would not get tired of repeatedly typing in the super before the word?

  2. Got a lowball offer on a “super” name the other day . wonder if it’s these guys.

    Hey Eric , where’d the other offers come from ?

  3. I think this company is trying to re emerge from filing bk, they were heavy into print directories and obviously are a little lagging on catching up to the web world

  4. I can see them developing their super brand with them but not as a legit investment into super domains. It’s about like adding a “my” in front of everything. Sounds good but isn’t searched much. I can’t recall ever placing “super” in a search. Other than superpages, superstores or maybe even superman I dont see them rolling for organic search. IMHO

  5. Keep in mind that they’ll probably use TV spots to show off all the “Super” domain names and consumers could become more conditioned to typing in “Super…” than they are today. It’s an interesting strategy…

    • @ Paul

      Sorry, but I don’t see those having any value. They aren’t big categories for SuperMedia, and I don’t see the value of having Super in front of any of those keywords… sorry.

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