According to a tweet from Techmeme referencing an article in The Verge, German automaker Audi spun out its VR division and partnered with Disney to launch a startup called Holoride:
Audi spins out its VR division into a new startup called Holoride that announces a partnership with Disney to make VR experiences for back seat passengers (@sokane1 / The Verge)https://t.co/WWVHfZHbVhhttps://t.co/Rirpo7YqTt
— Techmeme (@Techmeme) January 7, 2019
Smartly, the startup is using the exact match Holoride.com domain name for its website.
With a brand name like Holoride, I instantly knew the matching domain name would have been taken years prior. As a result, the company would have needed to acquire the domain name from the registrant. Whois records show that the Holoride.com domain name was created in August of 2008.
According to NameBio, Holoride.com was sold in a private transaction on October 14, 2018 for $5,499. Prior to the sale of Holoride.com, the domain name appears to have been parked using an Efty landing page.
It’s easy to say once a deal is closed and the buyer’s information is revealed, but it seems like a pretty good deal for the startup.