One of the trends (IMO) that has emerged during the last couple of years is the usage of .IO domain names. I’ve seen quite a few startups using domain names with the .IO extension, and it seems that the values of these domain names are increasing. I do not own any .IO domain names and don’t closely follow the market, so this is just an unsupported observation.
Last night, I read an article on Mashable that discussed a new commercial for Hillary Clinton’s Presidential campaign. One thing I immediately noticed was a small link on the top right hand corner of the commercial: HRC.io. Clicking on the link brings you directly to Clinton’s campaign website.
Here’s the television commercial that has been making the rounds. You can see the HRC.io url when you hover over the video:
— Hillary Clinton (@HillaryClinton) October 5, 2016
I have no idea how long Secretary Clinton has been using HRC.io, but it was an interesting choice. It’s too bad whomever advised her on this short domain name didn’t convince the campaign to buy ClintonKaine.com, which recently sold via Flippa for just $15,000.